Presentation to OnBroadway Business Association on the SpotOn loyalty program and BTC.

2. The key to brand loyalty:
CONSISTENCY

3. The ROI of your business
participating in social media:
YOU WILL STILL BE IN
BUSINESS IN FIVE YEARS

4. LRES Strategic Planning Session: The Road to $100 Million
Brand Conveyors:
Communications – PR, Trade Media, Social Media
Positioning – Advertising, Brochures, Web Site, Logo
Physical Location(s)
Products
Service

5. LRES Strategic Planning Session: The Road to $100 Million
The LRES Brand & Culture
ORGANIZATION DRIVERS
Mission Statement:
We deliver superior services through
innovative solutions and quality
associates committed to our growth and
each client’s success.

6. LRES Strategic Planning Session: The Road to $100 Million
The LRES Brand & Culture
ORGANIZATION DRIVERS
Vision Statement:
Solutions with Insight

7. LRES Strategic Planning Session: The Road to $100 Million
Core Values:
Teamwork - We work together to make all LRES successful.
Communication - We promote clear and concise exchange
of ideas.
Commitment - We are dedicated to achieving company
goals.
Integrity - We engage in a belief system of honesty.
Service Excellence - We seek to exceed expectations of
business partners and each other.

8. LRES Strategic Planning Session: The Road to $100 Million
LRES Definition of Empowerment:
Empowerment of associates is the
process that enables thinking,
behaving, actions, and controls to
make responsible, informed decisions
in the best interest of LRES.

9. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Corporate Goals
Growth Diversification Profitability
Preferred Employer
Business Partner of Choice

10. LRES Strategic Planning Session: The Road to $100 Million
Goal and Initiative Alignment:
1. Alignment between Vision and Corporate Goals
2. Alignment between Corporate Goals and Executive
Corporate Initiatives.
3. Alignment between Executive Corporate Initiatives and
Senior Director Initiatives.
4. Alignment between Senior Director Initiatives and Director
Initiatives.
5. Alignment between Director Initiatives and the Initiatives of
all Associates.

11. LRES Strategic Planning Session: The Road to $100 Million
Senior Director
Initiatives
1, 2, & 3
Director 1 Director 2 Director 3
Three Initiatives tied Three Initiatives tied Three Initiatives tied
to 2 and 3 to 1 to 1 and 3

12. LRES Strategic Planning Session: The Road to $100 Million
Initiative Alignment:
Example
Corporate Goal – Preferred Employer
Executive Corporate Initiative – Commercial
Director Human Resources – Work in conjunction
with COO to hire a Senior Director of
Commercial Operations by 10/31/13.

13. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

14. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

15. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

16. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

17. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

18. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

19. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

20. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

21. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

22. LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:

23. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Proposed Executive Corporate Initiatives
Brand Awareness
To strengthen the recognition of LRES among
current and potential stakeholders as a superior
provider of solutions to the real estate industry.

24. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Proposed Executive Corporate Initiatives
Achieve an additional $6 million in
revenue

25. LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One Team Two Team Three
• Roger • Greg • Susheel
• Mike • Don • Selene
• Brittany • Julie • Yvonne
• Joe • Wayne • Alice
• Jyothi • Jeanette

26. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Proposed Executive Corporate Initiatives
Technological Maturity
To develop new systems, software services and
technological skill sets with strategic and
technical insight to provide business partners
and associates with the best possible systems
experience.

27. LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One Team Two Team Three
• Wayne • Joe • Mike
• Greg • Don • Jyothi
• Roger • Susheel • Yvonne
• Julie • Jeanette • Alice
• Brittany • Selene

28. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Proposed Executive Corporate Initiatives
Develop Human Capital
Invest in the training and education to enhance
job, supervision, management and leadership
expertise with the propensity and capability to
teach others.

29. LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One Team Two Team Three
• Don • Yvonne • Mike
• Julie • Roger • Alice
• Joe • Susheel • Greg
• Jeanette • Wayne • Jyothi
• Selene • Brittany

30. LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:
Proposed Executive Corporate Initiatives
Business Process Efficiency
Improve and streamline business processes to increase
operational efficiency, enhance the business partner
and associate experience, improve quality, promote
security and privacy practices and implement
compliance requirements.

31. LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One Team Two Team Three
• Roger • Don • Alice
• Susheel • Mike • Wayne
• Greg • Joe • Julie
• Selene • Brittany • Jyothi
• Yvonne • Jeanette

32. LRES Strategic Planning Session: The Road to $100 Million
Communication of Initiatives and Vision:
Visuals and Constant Repetition/Reinforcement of:
• Organization Drivers
• Corporate Goals
• Executive Corporate Initiatives
• Progress on Initiatives at All Levels

33. LRES Strategic Planning Session: The Road to $100 Million
Communication of Initiatives and Vision:
• There is no such thing as “too much” repetition
and reinforcement.
• All management must relay the same message,
i.e. united front.

34. LRES Strategic Planning Session: The Road to $100 Million
Execution of Initiatives:
• Bring the written plan to department and
management meetings on a regular basis to
review:
– Mission and Vision
– Progress on Initiatives
– Budget Variance
– Strategy – Is it still realistic?
• Ensure initiatives are aligned throughout.

35. LRES Strategic Planning Session: The Road to $100 Million
Execution of the Plan:
• Appraisal Components:
– Initiatives
– Service Standards
– Responsibilities
• Rating associates and management on all
three help to ensure execution and the
integrity of the brand and culture.

36. LRES Strategic Planning Session: The Road to $100 Million
Execution of the Plan:
It is better to have a mediocre plan
executed to perfection than to have
created a perfect plan that is being
executed in a mediocre fashion.