3. “Distribution" refers to the marketing and circulation of movies in
theatre's, and for home viewing (DVD, Video-On-Demand,
Download, Television etc.).
The distributor convince exhibitor to rent each film by arranging
screenings for exhibitors and other marketing techniques.
Identify and deliver the largest possible audience for every film
Also ensure that enough film prints are struck to service all
contracted exhibitors on the opening day.
Ensuring a full line of film advertisements is on each film to help
the exhibitor attract the largest possible audience
securing censorship or other legal or organizational
“approval" for the exhibition of the film in the country
4. COMPETITION- other films likely to release at a similar target audience,
is there space for some counter programming? Projected release dates are
often changed due to competing distributors.
Is it an EVENT film-a prospective mass market blockbuster or specialized
film for more discrete audiences?
Is there any STAR POWER among the cast? What were the leads stars
last roles and how successful were they? Is the film made by a ‘named’
director?
Are any cast members available for UK publicity
5.
6.
7. Saturation release ‘at cinemas everywhere’ may open
simultaneously on 1000 screens UK-wide playing at two or more
screens per multiplex. This strategy usually for large scale sequels
helps large audiences see a film at the earliest opportunity
Specialized release for foreign language film may comprise of 25
prints or fewer. Initially the film may play in selected screens in
London and some university towns where local audiences are
known to favour such titles before touring more widely over the
following weeks. Very occasionally a film might be ‘platformed’ in
just one location before rolling out.
8. founded in 2002 to create and distribute
commercially-driven independent cinema
Vertigo set up PFXE in 2010, a 3D facilities
company to create European 3D films like
‘StreetDance 3D’ to rival Hollywood.
. Vertigo Films MD Rupert Preston said about
monsters: “For a film which is really innovative,
we needed an online marketing campaign which
was equally as creative and engaging. By utilizing
Foursquare with our key cinema partners, we have
been able to connect with a smart social media
audience.”
9. Lottery funds to nurture and invest in a diverse mix of
first-class filmmakers UK-wide
support UK distributors
help the industry to remain competitive, especially on
the global stage.
Raising awareness : our Prints and Advertising Fund
provides £4 million every year to help British
distributors promote non-mainstream films.
Improving access : our Digital Screen Network is made
up of 240 digital screens across the UK that now show
non-mainstream films regularly.
Increasing information : our website FindAnyFilm.com
is one of the UK's leading websites for film fans
looking to watch, buy, download or rent great films.