The document discusses how mobile is no longer the future but is an integral part of digital strategies today. Some key points made are:
- Over 3.9 billion people worldwide use mobile phones, with smartphones accounting for 24% of users
- By 2016, smartphone penetration among mobile users is expected to increase to 45%
- Mobile web subscriptions are growing faster than broadband subscriptions, and more Americans will access the internet via mobile than PC by 2015
- Brands need to develop mobile-specific content strategies that focus on storytelling and providing contextual, meaningful experiences optimized for any device.
3. THERE ARE 3.93 BILLION MOBILE PHONE USERS WORLDWIDE,
REPRESENTING 56% OF THE GLOBAL POPULATION
SMARTPHONES ACCOUNT FOR 24% OF MOBILE PHONE USERS WORLDWIDE,
OR 13.5% OF THE TOTAL POPULATION
BY 2016 WORLDWIDE SMARTPHONE PENETRATION AMONG
MOBILE PHONE USERS IS SUPPOSED TO INCREASE TO 45%
SMARTPHONES ARE CHANGING THE DIGITAL LANDSCAPE:
MOBILE WEB SUBSCRIPTIONS 2:1 BROADBAND SUBSCRIPTIONS
IDC CLAIMS THAT BY 2015 MORE AMERICANS
WILL ACCESS THE INTERNET VIA MOBILE VS PC
IPAD GROWTH = 3X IPHONE GROWTH
19. Stop focusing on the container.
Your customers will consume the content when and where they want to.
Just be there with meaningful and optimized content.
FOCUS ON THE CONTENT
20. AUGMENT YOUR CONTENT STRATEGY
Develop well-designed user interfaces to connect with people in contextually relevant ways.
21. CONTEXT DRIVES RELEVANCE
Focus on finding those moments where your consumer is in a mindset
to be open to and engage with your content.
Make it meaningful and purposeful based on time, location, and circumstance.
22. DESIGN FOR CONNECTED EXPERIENCES
Create content experiences that are fluid between mobile, tablet, desktop, and IRL.
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23. BUILD A SOLID CMS AND TRACK EVERYTHING
Manage your content so that it optimizes for the right experience at any screen, anytime.
Timely analytics become your best friend in learning about your customer
and where and when they engage with your brand.
LOAD DATA [LOW_PRIORITY | CONCURRENT] [LOCAL] INFILE 'file_name'
[REPLACE | IGNORE]
INTO TABLE tbl_name
[PARTITION (partition_name,...)]
[CHARACTER SET charset_name]
[{FIELDS | COLUMNS}
[TERMINATED BY 'string']
[[OPTIONALLY] ENCLOSED BY 'char']
[ESCAPED BY 'char']
]
24. ITERATE
Set up your organization structures with flexibility for experimentation.
a b c
25. FOCUS ON PEOPLE
NOT THE TECHNOLOGY
Because there will always be another shiny object, screen, device...
but people should always remain at the center of your communications strategies.
26. TRUTH #5
if it is uncomfortable, you are
probably on to something big