Never seen before Twitter experiment ... I have published 5 chapters of my new book on twitter, in the search for a publisher. This presentation explains my experiences and learnings. ‘’you can write a book in 140 characters’’ © Kurt Frenier, 2009 Comments welcome!

1. FIRST EVER AUTHOR’S TWITTER EXPERIMENT © Kurt Frenier ‘’ you can write a book in 140 characters’’ © Kurt Frenier, 2009

2. ME Father Author Director Marketer Kurt Frenier , 2009

3. I WRITE CHILDREN’S BOOKS IN DUTCH Kurt Frenier , 2009 Translated The Enchanted Tree House MY PUBLISHER IN HOLLAND Translated The Youngest Spy In The World

4. FOR THE FIRST TIME I WROTE AN ENGLISH BOOK Apologies for the non-creative non-representative train. Bookcover does not exist yet. Kurt Frenier , 2009 http:// blog.hotelclub.com / wp-content /uploads/2009/02/toy-train-2.jpg The StudyTrain by Kurt Frenier

5. 100 s of publishing houses 1000 s of writers, competing, every day 1.5 mm+ (English) literary agents Kurt Frenier , 2009

6. HOW TO GET A PUBLISHER? Kurt Frenier , 2009

7. PRACTISE WHAT YOU PREACH Oh yeah, I am Marketing Director at Pepsi I DECIDED TO USE THE POWER OF TWITTER

8. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters in my case : publishers, literary agents, editors, writers, and the like read: 24/7 GOLDEN RULE 1 STAY ON THE PUBLIC TIMELINE GOLDEN RULE 2 SELECT THE RELEVANT FRIENDS

9. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) THAT IS About 400 tweets About 20 days MY UPFRONT ESTIMATES my new book THE STUDYTRAIN Kurt Frenier , 2009

11. Tweets 1 read from bottom to top ! I announced my intention book intro Kurt Frenier , 2009

12. Tweets 2 read from bottom to top ! I made sure I covered my ownership Kurt Frenier , 2009

13. Tweets 3 read from bottom to top ! Kurt Frenier , 2009 I tweeted in batches About 3 to 4 times a day; 10-odd tweets I consistently repeated my announcement before every batch

14. Tweets 4 read from bottom to top ! Kurt Frenier , 2009 At first, it was difficult to guess how much is 150 characters I soon figured out it is somewhere between 23 and 28 words

15. Tweets 5 ‘’ and so I kept going’’ Kurt Frenier , 2009

16. Oh yeah … I sent some of my key followers a direct message Kurt Frenier , 2009

17. Oh yeah … I put the full text that I’d tweeted so far on twitwall Kurt Frenier , 2009 And I scheduled automatic RT’s to my twitwall !

18. Oh yeah … I discovered the imperfection of twitwall Kurt Frenier , 2009 There is a limit on how much text you can actually put in

19. Then ‘’the magic of networking scale’’ (© Kurt Frenier) kicked in Number of followers day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 9 My motivation 5 followers 250+ followers Tweets My group of followers grew exponentially Kurt Frenier , 2009 Once you cross ‘ ’the magic networking mark ’’ (© Kurt Frenier), then rapid expansion of your network happens

20. Tweets So, m group of followers grew exponentially Kurt Frenier , 2009

21. Tweets I tweeted away, a rato of 20-odd tweets a day Kurt Frenier , 2009

22. Oh yeah … After a week, I crowned myself … to create buzz The next Harry Potter: "TheStudyTrain, Reunion of The Untouchables", tweeted in parts. Am looking 4 publisher! http:// bit.ly /f4tEX Kurt Frenier , 2009

23. Oh yeah … I added a call-to-action WHO wants to # publish my book?? You can read an extract on http:// bit.ly /1jHp8 -Help me find that # publisher : RT me ! @ kurtfrenier . THANKS! Kurt Frenier , 2009

24. THE TWITTER EXPERIMENT I was done in 9 days! Kurt Frenier , 2009 FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) REALIZED 600 tweets in 9 days P E R F O R M A N C E

25. THIS IS WHAT HAPPENED critique Kurt Frenier , 2009

26. THIS IS WHAT HAPPENED encouragements Kurt Frenier , 2009

27. THIS IS WHAT HAPPENED cont’d Kurt Frenier , 2009 The only meaningful measure How many people follow YOU The only meaningful measure How active are you?

28. CONCLUSIONS ‘’ you can write a book in 140 characters’’ © Kurt Frenier, 2009 Kurt Frenier , 2009

31. FOLLOW ME ON TWITTER http:// twitter.com /kurtfrenier

32. ADD ME AS A FACEBOOK FRIEND http:// www.facebook.com /kurt.frenier