Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Semelhante a Social media 26 03 12
Semelhante a Social media 26 03 12 (20)
Último
Último (20)
Social media 26 03 12
- 1. Social Media – A Marketing Perspective U of A, March 2012
- 2. The world is now blue! Source: http://vincos.it/world-map-of-social-networks/ 2
- 3. Some key social media milestones.... TheGlobe.com 1994 1996 1999 1997 2002 2003 2004 2006 2007 2011 3
- 4. Social media connects Breaks down the borders... Breaks within.. Everything is everybody's business... Source: http://socialmediatoday.com/david-amerland/344152/how-social-media-changing-world 4
- 5. The Arab Spring Did it replace the need for a central leader? Impossible to control or shut down? It may not necessarily have a definite political theme? Picture Source: http://www.slideshare.net/thomscotch/role-of-social-media-in- tunisian-and-egyptian-uprisings 5
- 6. Social Media in Marketing why ??
- 7. Computers were meant to improve productivity... And then... Somebody invented Internet!!! Worse still somebody created social media!!! 7
- 8. It is everywhere! Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 8
- 9. If you are online.. You must be on... Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 9
- 10. The rise of the social empire Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 10
- 11. Facebook all the way.. Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 11
- 12. No wonder the $$ start pouring 455$M 2,4$B 400$M 2,1$B IAB Canada : Canadian Internet publisher’s revenues 1998-2011 (in millions of dollars) +16% estimated 2009 to 2010 +15% projected 2010 to 2011 Sources : 1998-2001 : IABC & PwC, 2002-2009 : IABC & Ernst & Young, 2010-2010 : eMarketer, 2011 : PwC eMarketer 12
- 13. Some who have done it well... 13
- 14. They have done the basics... Reach Engage Convert 14
- 15. Paranormal Activity Empower Celebrity premiere parties were held around 13 college campuses to raise interest Horror fans were taped watching the film to show their reactions Promo clips and fan reactions were posted on many social networking sites The Twitter campaign released new info during Twitter’s slowest hours- 2-6 AM 15
- 16. Diesel Connect with the real experience 16
- 17. Smirnoff Its all about sharing 17
- 18. So how is the future looking like... 18
- 19. News can spread faster than ever imagined.. Kony 2012 – 80 million views in 10 days 19
- 20. A potentially $50 billion industry Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 20
- 21. But its still underused Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 21
- 22. What’s in it for YOU... 22
- 23. How am I doing? Define Measure Improve •Define what you want – What is your goal - Remember why you started this in the first place •Try to measure what you are trying to do – if not hard metrics at least soft metrics •Assess and re assess what you are doing 23
- 24. Some simple but effective tools... Facebook Analytics Topsy Youtube Insights Tweetstats Crowdbooster Kloutscore Social mention – the Google alert for social media Google analytics / Stat counter – for blog counts 24
- 25. Remember social media is a mean to an end... •Be human, Be a good listener •Engage your audience •Avoid the noise •Remember the purpose of the specific medium and act accordingly •Internet has a stronger memory than elephants 25
- 26. Social Media – A Marketing Perspective U of A, March 2012 26