A talk for Metaphwoar!, an event about using metaphors to change perspectives, about how great planning is like cooking. Full presentation with notes here: http://www.katylindemann.com/metaphwoar/

3. CONFESSION: I AM A CRAP COOK!

4. 1. WHO / WHY / HOW BEFORE WHAT!

6. 2. YOU DONʼT NEED TO SLAVISHLY
FOLLOW THE RECIPE!

18. EXPERIMENT TO FIND YOUR OWN
STYLE. TRY THINGS OUT.!

19. 3. LOOK FOR INSPIRATION IN
DIFFERENT PLACES!

20. WONDER & WANDER!
FIND POSSIBILITY!

21. “THE WAY TO BE INTERESTING IS TO BE
INTERESTED. YOUʼVE GOT TO FIND WHATʼS
INTERESTING IN EVERYTHING, YOUʼVE GOT TO
BE GOOD AT NOTICING THINGS, YOUʼVE GOT TO
BE GOOD AT LISTENING. IF YOU FIND PEOPLE
(AND THINGS) INTERESTING, THEYʼLL FIND YOU
INTERESTING.”!
RUSSELL DAVIES!

22. 4. GET STUCK IN!

24. 5. SOMETIMES THINGS GO WRONG…!

26. KATY LINDEMANN
www.katylindemann.com"
katy@katylindemann.com"
@katylindemann

27. CREDITS!2) http://www.weshallsee.co.uk"
3) http://www.takomapark.info/library/books/archives/000897.html"
5) http://www.flickr.com/photos/drachmann/327122302/"
7) & 8) Keller & Kohl - Strategic Brand Management - Building, Measuring, and Managing Brand Equity book"
9) BrandZ"
10) John Grant - The Brand Innovation Manifesto"
11) http://www.kevinward.com"
12) http://www.namestormers.com"
13) Brand Science"
14) PHD"
15) Naked Communications"
16) Mediacom"
17) OMD"
18) http://www.wired.co.uk"
20) http://www.flickr.com/photos/jamesjordan/3070534443/"
21) http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html"
22) http://www.messychefs.co.uk/"
23) http://www.flickr.com/photos/quinnanya/5098334137/"
24) http://bestofepicfail.com"
26) http://www.flickr.com/photos/spam/3355834452/"
27) http://www.flickr.com/photos/thetruthabout/2668888527/"
28) http://www.flickr.com/photos/gi/304120801/"