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SEA Summit presentation on audience-centric nonprofit marketing
1.
9 th
SEA Summit March 11, 2008 Katya Andresen Robin Hood Marketing
2.
3.
4.
Mission statements aren’t
the answer.
5.
So what is
the answer?
6.
The right way
to answer
7.
The kitchen sink
is not the answer.
8.
The Answer Is:
Looking at the world from the point of view of our audience rather than our own. This is especially true online.
9.
10.
11.
12.
Why me?
13.
14.
15.
16.
The story of
my sock drawer
17.
18.
19.
What for?
20.
21.
It’s not about
our organization. It’s about what we do for our audience.
22.
23.
24.
25.
Why now?
26.
27.
Why now?
The Disaster/December Answer
28.
29.
30.
31.
32.
Fixing the broken
button
33.
Who Says?
The newest question blank
34.
Who says: the
Internet has changed this forever
35.
36.
The Wired Champion
http://www.cnn.com/2007/LIVING/10/09/bacon.heroes/index.html#cnnSTCVideo
37.
Embrace the wired
fundraiser.
38.
Taking it web
2.0
39.
40.
On the web:
millions of passionate constituencies
41.
42.
43.
Google Alerts
44.
45.
46.
47.
Action #3: Engage
in authentic conversation.
48.
#4: Ask your
supporters to help.
49.
(Not just with
their wallets)
50.
51.
52.
You can do
it!
53.
54.
55.
56.
Online donations
57.
58.
Q&A