ActuateOne for Utility Analytics

Big Data Business Analytics

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Actuate Corporation © 2012

Actuate Corporation

Founded 19 years ago in 1993

Publicly Traded BIRT - on NASDAQ since 1998

Revenues $135 million in FY2011

Profitability 23.7% non-GAAP Operating Margin in FY2011

Employees / Community 550+ employees worldwide / 1,500,000+ BIRT Developers

Headquarters San Mateo, California

Fribourg, London, Frankfurt, Paris, Singapore, Tokyo, DC, New York
Offices
R&D: San Mateo, Kansas City, Shanghai, Toronto

Over 5,000 top-tier accounts in banking, insurance, securities,
Customers
government, health care, education, utilities and OEM in high tech

Services Design, consulting, development, integration, training, support

Product ActuateOne and BIRT (Business Intelligence Reporting Tools)

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ActuateOne Applications are for Everyone

Traditional BI is for just a few users

40 million online subscribers serviced
17.1 billion pages delivered electronically
36 billion documents processed and stored
16 million retrievals per month
2 million documents processed daily
40 million pages per month delivered

ActuateOne applications deliver
more business and consumer insights to
more people than all BI companies combined
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BIRT is Everywhere

The largest and fastest growing
BI applications community
in the world

More than 12 million downloads
More than 1.5 million developers
Top level Eclipse project since 2004
Only Leader of Forrester Wave
Online community
Free training

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Actuate Applications Throughout the Enterprise

Performance Analytics
Management Teams
Dashboards Operational Reports
Scorecards Initiative Management LOB
Business Discovery Key Performance Alerts

Customer-Facing Analytics
Application
Business Intelligence Customer Self-Service Developers
Decision Support Budgeting & Financial Reports LOB IT
Business Reports Information Applications

Customer Communications Management
High Volume Output
Statements Archiving Management
Account Reports Customer IT
Account Access Correspondence
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ActuateOne for Performance Analytics
Example Utilities Customers

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Utilities: Today’s Key Analysis Areas

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Requirements for Analytics Applications for the
Enteprise

High adoption by end users Deploy across all available platforms
Zero training due to unique, with high scalability and availability
customizable visualizations Public/private/hybrid clouds, SaaS
Embeddable within transaction Increasing consumption on touch
systems devices
Work seamlessly within other Smartphone and tablets
enterprise applications
Rapidly develop new applications
Diverse data sources Developers can design exactly what
Big Data, Cloud, social media users want

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Delivery of Analytics Information

Need to deliver “one version of the truth” across applications & channels
Customer-Facing Performance Customer
Analytics Analytics Communications

Explosion of data: volume, variety, and velocity of data
Hadoop, NoSQL, NewSQL, Cloud, Social Media, Enterprise Applications,
Document Archives, Print Streams, Data Warehouses, Live Data Feeds

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ActuateOne Delivers Analytics for Everyone


Dashboards, Scorecards, Live Excel, Analytics, Interactive Viewing, Ad Hoc...

BIRT Big Data Hub
Access  Integrate  Deliver  Manage  Monitor
BIRT designs
can be shared Hadoop
and reused Enterprise Apps
100% API Data Warehouses
Documents
Print Streams
Live Feeds
10 Social Media

ActuateOne Delivers Analytics for Everyone


Dashboards, Scorecards, Live Excel, Analytics, Interactive SaaS
CLOUD ARCHITECTURE – Private, Public, Viewing, Ad Hoc...

BIRT Big Data Hub
Access  Integrate  Deliver  Manage  Monitor
BIRT designs
can be shared Hadoop
and reused Enterprise Apps
100% API Data Warehouses
Documents
Print Streams
Live Feeds
11 Social Media

Customer Sentiments

“It’s a solution we could have developed in 4 to 5 years.
We developed it in about 3 months. BIRT’s a great way to go.”
“Cost savings and reduced turnaround times
with BIRT have been unprecedented.”
“Actuate’s ability to report directly against Hadoop has avoided
the need to spend $75,000 - $150,000 a year.”
“Leveraging Actuate products has brought ROI to fruition. It’s become a
tool for helping identify ROI for different types of decisions in the field.”

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Customers Achieve Strong ROI

“Quite literally, it’s saving our members
hundreds and hundreds of millions of dollars.”
“By implementing the Actuate solution, we realized
about $3.1 million in savings and additional revenue.”

“By measuring performance and identifying inefficiencies in the
company’s distribution department, we were able to reduce the
department’s budgets by $2.5 to $3 million in just one year, while
increasing the value delivered per budget dollar consumed.”

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Performance Analytics at SMUD

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Sacramento Municipal Utilities District

• Community Owned, Not For Profit, Electric Utility
• Governed by A board of directors elected by customers
• 2011 - Revenue = $1.4 Billion
• 1.4 Million Population Served (Approx 600,000 accts.)
• Thermal, Hydro, Wind, & Solar Generation
• 473 miles of Transmission Lines
• 9784 miles of Distribution Lines
• 2161 Employees
• Ranked #1 in California Residential Customer Service

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Why Use Performance Analytics at SMUD?

“This is about getting employees and
their managers used to measuring their
performance and understanding the
implications.
“To continue as a credible, well-run
organization, we must first assess our
performance and understand why it is so.
Then we must challenge ourselves and
wisely choose where we want to be.”
John DiStasio
CEO

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Business Case for Performance Analytics

• Identify and improve weak areas
• Increase business acumen
throughout the organization
• React more quickly to problems
• Improve ROI by optimizing
projects and cutting costs
• Drive change and create new
efficiencies

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Smarter, Effective Spending vs. Budget Cuts

“More important than budget
reductions is efficiency gained
through better metrics and insights.
The ultimate focus is what we
achieve with each dollar spent rather
than just identifying where we can
cut the budget.”
Greg “Augie” Augstine
Manager
Enterprise Performance Office

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Desired Performance / Productivity Impact

30.00%

20.00%

10.00%

0.00%
Identifies Problems Helps Attain Needed Breaks down work Translates long term Clearly Measures Recognizes and Makes Frequest
and Solutions Resources and units into managable goals into step by Communicates Performance Results Rewards Achievment Changes to Projects
Technology components step plans Expectations and Assignments

-10.00%

-20.00%

-30.00%

Corporate Leadership Council:
Performance Analytics Survey

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Deploying Performance Analytics – Challenges

• We have been measuring ourselves for years
• We are already efficient
• We can’t benchmark, we are not like anybody else!
• We already do this, why do we need to report this to
you.
• Why is cost so important?
• I am a lean six sigma black belt!
• We have metrics, our target is always 95%

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THE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRT THE
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BIRTCorporation © 2012
Actuate THE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRT THE PEOPLE BEHIND BIRT THE
Establishing the Vision

Performance Analytics Vision at SMUD

• Foster operational • Use measurement as a
collaboration with support method for the ongoing
from the top pursuit of improved business
• Use metrics to stimulate performance results
dialogue about what really • Use measurement to discover
matters cause-and-effect relationships
• Customize metrics to users and to build customer value
and link to promote top to propositions
bottom clarity and
communication

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Forge Organizational Consensus
Around Performance Analytics

• Clearly communicating the need and benefits of change
• Discuss the best ways to make the required changes
• Make the Metrics framework easy and relevant
• Work directly with early adopters to generate quick wins
• Share success stories widely to demonstrate the value of Analytics
• Track the adoption of Performance Analytics to close gaps, attract a
wider audience, and drive success

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Establishing Best Practices for Metrics Selection

Select Performance
Metrics Collaboratively

Keep metrics simple “Well crafted performance
Easy to measure and understand measures don’t just
quantify results, but rather
Stay flexible provide powerful insight
Be open to changing and discarding into which actions drive
metrics that aren’t working desired results.”
Key Performance Indicators Greg Augst
KPIs track aggregated measures Enterprise Performance
available to public Office
Internal business measures
Enable supervisors to drive and
manage performance in their
organizations

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SMUD’s 10 Questions
for Selecting Performance Metrics

1 What type of metric is it and what 6 How does the metric influence
does it relate to? behavior? Is it the right behavior?
finance, quality, effectiveness… 7 How complex is the measure?
2 What actions can change the Is there a less complex alternative
metric and how long would they that would work as well?
take? 8 How does this metric fit with our
3 Is this a temporary initiative metric strategies and dashboards?
or a long-term operational one? 9 Does the metric’s benefit outweigh
4 To whom does the metric provide its data collection effort? and what
value to? is the frequency of data availability?
board, supervisor, manager, emplo 10 What type of target does the metric
yee use? YOY % change, benchmark,
5 Is the metric an external standard or stretch goal, etc.
KPI, internal business measure or
something else?
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Select the Right
Performance Analytics Software

Choosing the Right Performance
Analytics Technology

SMUD needed a software solution
that kept it focused on performance Sample Scoring Categories
and not on technology issues. Data entry processes
To accomplish its objectives SMUD: System calculation engine
• Defined a set of technology criteria Data-display features
• Created a priority-based scoring Visual attractiveness
system Security features
• Evaluated eight applications System flexibility
… and chose Actuate System scalability
Ease of use and intuitiveness
Ability to customize
displays and reports
Software and hardware costs
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Why SMUD selected Actuate?

DISCOVER ANALYZE
IMPROVE IMPROVE

Access, visualize Drill-down to Action:
and interact details and Initiatives &
with data what-if analysis PM Methodology

Dashboard Solutions

Self-service BI and analytics solutions Scorecards & Initiatives

ActuateOne for is: to close the loop
The need Performance Analytics
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Additional Factors

Business Factors
• Focus on performance instead of IT
• Flexibility to meet needs
• Easy to use
Technical Factors
• Quality, reliability and accuracy in
measurement
• Powerful calculation engine
• Scalability to grow as required
User Factors
• Users re-gain time spend aggregating
data points
• Minimal training
• Easy to deploy new models

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Product Components
• Dashboards
• Analytics
• Scorecards
• Briefing Books
• Strategy Maps
• Interactive Reporting
• In-memory Analytics

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• Take advantage of native mobile platforms
• Mobilize any BIRT content

“Actuate is among the
handful of vendors to
provide native platform
support across a majority
of mobile platforms.”
Dresner Advisory Services
Mobile BI Study

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Tale of the Tape:
Real-World Results at SMUD
from Performance Analytics

Metrics that Matter
HI

Scope 2009
WORKLOAD VOLUME

Right mix of products
and services.
2011 2010

Efficiency

Once Scope is identified,
Focus on efficiency
LO

LO UNIT COSTS / Efficiency HI
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Cost / Schedule
YTD 2010

2.50

2.00
69KV TASA
69KV
12KV
21KV Batt Maint
TASA
1.50 TCA
BOA TCA
12KV

Ahead
Completion Rate

21KV
Electro
1.00 69KV BOA
Relay
69KV SF6

Behind
Batt Maint Electro Relay
69KV SF6
Micro Relay
0.50

Below Target Cost Above Target Cost

0.00 Micro Relay
0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00

Unit Cost

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Maintenance Activity View

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Operation Effectiveness Metrics
Schedule Cost

Per Unit
Monthly

New Target

Sum Of All
Cumulati

New Target

Units
ve

=new
targe
t
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Actuate Corporation © 2012 38

Operational Scorecards

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Interactive Reports

Project Portfolio Management:

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Five Years of Continuous
Performance and Progress

SMUD’s Enterprise Performance initiative started in 2008
• Investigated technology alternatives
• Selected initial metrics and KPIs
• Implemented initial effort in three months
• Provided users with custom views as needed
ActuateOne for Performance Analytics continues to:
• Create “line of sight” from exec-level to individual contributor, creating
top-down and bottom-up support structures
• Enable managers to identify initiatives, define performance
measures, debrief results and capture savings
• Foster a culture of performance management

Today, SMUD is recognized as a champion and leader
in Performance Analytics by the utility industry
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Performance Analytics Benefits
Rapid Return on Investment

Distribution Department
• Ensure that crews are equipped
properly, reducing wasted time, resources
and cash
• Measure performance and identify
inefficiencies
• Reduce budgets $2.5-$3 million in one year
• Increase value delivered per budget dollar
consumed
Substation Component Maintenance
• Prioritize projects and identify
inefficiencies
• Reduce budget by $3 million in one year
… and the efficiencies and savings repeat
across many other departments
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Summary – The SMUD Formula for
Performance Analytics Success

SMUD has successfully designed and
implemented its Enterprise Performance
initiative by:
• Focusing on improvement rather than
enforcement
• Stressing performance over technology
• Viewing metric selection as a crucial and
ongoing process
• Creating an open, non-judgmental
environment that encourages
communication and collaboration
• Being willing and eager to make changes
as they learn more about PM and their
business

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Thank you.

ActuateOne for Utility Analytics

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