2. Marketing used to be so simple…
New product Pump up the
air cover
Add some
offers
Sales grew!
Marketing messages delivered via advertising used to be a
primary and trusted source of information.
Word of Mouth was localized and slow.
@KatrinaKlier @KhodyG #DMS2013

3. Trust of Information Varies…
Source: Nielsen
http://blog.nielsen.com/nielsenwire/media_entertainment/con
sumer-trust-in-online-social-and-mobile-advertising-grows/ @KatrinaKlier @KhodyG #DMS2013

4. Sources: Facebook, TechCrunch, Pingdom, Washington Post, Nielsen @KatrinaKlier @KhodyG #DMS2013

5. @KatrinaKlier @KhodyG #DMS2013
10% of the total
global Internet traffic
now goes over mobile
phones
6 Billion mobile subscriptions
worldwide with 75% of the world
having access to mobile phones
Active global mobile app users
now number 1 Billion, expected to
reach 2.1B by 2016
Smartphone ownership is lowest in the U.S.
among developed markets, reaching 61%
by December 2012.

6. The Traditional Funnel…
• All about closing a sale
• Once the customer started to use the
product, the conversation stopped
• No incentive for repeat purchase
• No way for a customer to be an active
fan of the brand or products
• Word of Mouth has hard to hear or see
@KatrinaKlier @KhodyG #DMS2013

7. Open Content or Channels:
Reality, Delivery
Brand-Controlled Content or Channels:
Expectation, Promise
Customer Conversations: Nonstop &
Dynamic
@KatrinaKlier @KhodyG #DMS2013Accenture, Serving the Nonstop Customer, 2012

8. Personal
Generate demand via targeted
offers to drive consideration
Location and Time
Leverage geolocation capabilities to
deliver location based offers, via out of
home with QRs, location based
services, or even TV
Pull in Social Graphs
Drive end-user consideration by building
advocacy, support and loyalty through
social media engagement and pulling in
individual Social Graphs.
Gauge and Engage
Drive end-user consideration by
building advocacy, support and loyalty
through social media engagement
and pulling in individual Social
Graphs.
Accessibility
Connect via channels accessible
from many places – PC, Tablet,
Phone, TV, Kiosk…
@KatrinaKlier @KhodyG #DMS2013

9. Takeaways – Connect, Curate, Sell, Repeat
• Social and Mobile are a
“digital town square”
• Everyone contributes content
• Media across the non-stop
lifecycle
• Devices people use through their
day@KatrinaKlier @KhodyG #DMS2013