Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?
Check out this presentation on Social Media and Fund-Raising today!
9. Stats Donors operate across social media sites: 52% utilize YouTube 12% post on Flickr 9% have Facebook accounts 51% of donors prefer to give online http://mashable.com/2009/03/26/social-media-nonprofit-study/
10. Online or offline? http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm
11. How much do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/
12. How do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/
13. Where do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/
14. What are they talking about? http://mashable.com/2009/03/26/social-media-nonprofit-study/
15. What are they looking for? http://mashable.com/2009/03/26/social-media-nonprofit-study/
35. E-mail campaigns Is email social media? How to appropriately leverage email? Create warm lead lists 1% to 3% of a nonprofit group's e-mail list would donate money when solicited, at an average of about $80 per person Share timely, relevant information Precautions Paying for email address is a no-no http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html
41. What works? LISTEN Call to action focus; not donation focus Clear and achievable goal Short deadlines Leverage networks Make giving easy Recognition
42. Partnering with brands 87% of consumers would switch brands based on association with a good cause 50% of consumers would pay more for products from brands that support cause What’s in it for me?
46. Social Evolution "It's an experiment that shows social media is a great way to touch more people," he said, "but it may have a ways to go in terms of raising money." Elliot Bisnow
