* Simple but powerful strategies and tactics * How to increase your following and fan base * How to leverage free tools that will help build your reputation and business into a successful and profitable place. * Why Pinterest is such a powerful promotional tool for personal stylists, shoppers and image consultants and how to use it to turn heads and create business * How to get Twitter-tastic and facebook fabulous - increasing your visibility and attracting new potential clients faster and cheaper than any print advertising ever can * Why you should be hanging out on Google + and what you should be doing once you're there * How competitors and related businesses can help you. * How to create images using free tools that people want to share, that promote your brand & expertise By Susanna KellyHancock and Katrina Gallagher @The_ISAN http://www.susannakelly.com @Digitangle http://www.digitangle.co.uk

1. Social Media for Shoppers,
Stylists & Image Consultants
Katrina Gallagher & Susanna Kelly Hancock

2. Download the notes from today’s session.
dgt.gl/fashionwebinar
Password: ISAN
Notes & Videos

3. Social Media…
Why aren’t you
doing it?

4. Why should you ‘do’
Social Media?

5. #SocialMedia Users
http://dgt.gl/jeffbullastatistics

6. Time spent on Social Media per
online hour

7. It’s a must
Just look where it’
s going

8. $24mil business
275,000 Facebook fans
35,000 Twitter followers

9. Stock crisis
Advertised on Facebook
Sold out in 30 seconds

10. ● What will success look like to you?
● How many customers do you want?
● Who are your existing customers?
● What do your potential customers
look like?
● Where are they located?
● How will they buy from you?
What do you want to achieve?

11. Where do you start?

12. Facebook
Page, Fan, Like, Share, Comment, Tag

13. •

14. Link to an article on
your website or blog.
Facebook Tip
#1

15. ‘Big up’ related people
and companies, and tag
them to let them know
Facebook Tip
#2

16. Ask questions
Facebook Tip
#3

17. Update followers
with exclusive
events and offers
Facebook Tip
#4

18. Twitter
#Hashtag, Follower, Retweet (RT), Follow
Friday (FF)

19. Share
Communicate
Participate
Schedule

20. Use the search
tool to find
great people to
follow
Twitter Tip
#1

21. Upgrade to the
new layout and
add a great
header image
Twitter Tip
#2

22. Create lists to
organise your
people
Twitter Tip
#3

23. Use
appropriate
#hashtags
Twitter Tip
#4

24. Google+
Authorship, Local Business, Hangouts

25. Google+
More integration

26. What is a
Google
Hangout?

27. 1. Visit http://www.google.com/hangouts/ & install the app
2. Create a Google account (or sign in)
3. Invite your contacts to a hangout or join a public hangout
Google Hangouts Setup

28. Google+ Hangout Shop-along Asos

29. • Drive sales in real-
time.
• Personal and
memorable experience.
• Scalable.
• Record for later use.

30. Pinterest
Pins, Boards, Follows & Likes

31. Pinterest
"You can turn (an item) into the most covetable piece of
vintage because you put it on a girl…who’s showing you
how to wear it, having an attitude that’s approachable
but still sexy, friendly and cool,"

32. Use photos of
people wearing
the results of your
work
Reflect your taste,
talent & take on
fashion & image
Pinterest Tip
#1

33. Use the ‘Goodies’
from Pinterest
http://about.pinterest.
com/en-gb/goodies
Pinterest Tip
#2

34. Help people
‘pin’ content on
your website
Pinterest Tip
#3

35. Time Saving Tips #1
Buffer

37. Time Saving Tips #2
Hootsuite

39. Time Saving Tip #2
Piccollage

40. Piccollage
Create collages in
seconds - see our
video demo

41. Actions
● List your objectives (what will success look like)
● Install Pinterest Goodies
● Search for people to follow on Twitter
● Ask a question on Facebook
● Set up a Google+ Hangout
● Create a Pinterest board
● Install Buffer App on your phone & computer
● Get started!

42. QUESTIONS ANYONE?
For more tips & to download this masterclass
sign up to my newsletter
Digitangle.co.uk
Thanks for listening!

43. Image Credits:
• Owl http://www.liferealizedblog.com/2012/11/i-was-little-excited-but-mostly-blorft.html
• Action http://www.shadesofgrace.org/2014/02/01/i-am-for-your-every-need-3-action-point/
• YouTube: https://www.youtube.com
• Twitter: http://twitter.com
• Facebook: https://www.facebook.com/
• Vimeo: http://vimeo.com/
• Explosion: http://roxanamaciuca.blogspot.co.uk/
• Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/