Find out what you're missing, and don't be scared to make mistakes as you learn. Features my favourite social media story from a UK Politician. Delivered by @Digitangle for Worsley Business Lounge @WBLounge

1. @Digitangle
Social Media
What are you missing?
Katrina Gallagher
28/03/2014

2. @Digitangle
#trends — Social Media for 2014
Now there are :
• Over 1.15 billion Facebook
• Over 360 million Google+
• Over 215 million Twitter active users
• http://www.jeffbullas.com/2014/01/17/20-social-
media-facts-and-statistics-you-should-know-in-
2014/

3. @Digitangle
http://www.jeffbullas.com/2014/01/17/20-
social-media-facts-and-statistics-you-
should-know-in-2014/
Social Media in
2014
• 72% of internet users actively use
social media
• It has become part of our lives,
and those born after 1990 are
“digital natives”.

4. @Digitangle
• http://www.brandwatch.com/2013/08/social-media-the-music-industry/

5. @Digitangle
• http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-
know-in-2014/
Want to be in front of your target
market?

6. @Digitangle
You think you’re not technical enough?
• The most serious mistakes in social
media are ignoring social norms.
• The most common mistake is spammy
selling in a social environment. You
wouldn’t start selling watches at a
wedding reception.

7. @Digitangle
Technical mistakes are often forgiven
…and if you’re lucky, cherished, for example…

8. @Digitangle

9. @Digitangle

10. @Digitangle
Have a sense of humor if it happens to
you
On the second anniversary of the original tweet:
http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086

11. @Digitangle
#twitter — Updates & Activities
• Share interesting content from
industry peers.
• Communicate news updates and
activities like research, events
and new products.
• Participate in occasional one-on-
one interaction.
• Schedule posts if you have a lot
to say right now… you can
overwhelm people.

12. @Digitangle
#facebook — Ways To Get Started
• Learn from the best and follow:
• Companies in your industry
• People/organisations that you find interesting or entertaining
• Encourage your customers to comment, like, and share their
experiences.
• Add photos to your updates
• Add geographic-targeting to new updates (e.g., if you have
shops or offices in a specific locations)

13. @Digitangle
#google+ — Benefits
• Can improve visibility
when customers search
for your services.
• It’s a bit of a quiet party
right now. You can get
established while your
competitors are sleeping.
• Add people to circles to
build relevant networks.

14. @Digitangle
#youtube & #vimeo — Video Content
• Can be used for content such as
music videos, live concerts or
shows, video guides, customer
Q&A.
• There are less people producing
good video content than text
content.
• Can you capitalize on this?

15. @Digitangle
Experiment and have fun
• Track your results – e.g. with
• Google Analytics
• Hootsuite
• Buffer App
• Customer feedback
• Facebook insights
• Keep testing
• Keep learning

16. @Digitangle
Thanks for listening!
Katrina Gallagher
For more information sign up to my newsletter:
Digitangle.co.uk

17. @Digitangle
Image Credits:
• Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the-
customer/
• Wedding: http://www.hdwallpapers.in/wedding_time-wallpapers.html
• Pepsi Twitter & Google +: http://mrdroidz.blogspot.co.uk/2011/12/twitter-facebook-google-three-
way-brand.html
• YouTube: https://www.youtube.com
• Twitter: http://twitter.com
• Facebook: https://www.facebook.com/
• Vimeo: http://vimeo.com/
• Explosion: http://roxanamaciuca.blogspot.co.uk/
• Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/