Kathy Mandelsten Ibm Keynote Evans Drc 2008 Final

C A R E & F E E D I N G O F Y O U R D E V E L O P E R C O M M U N I T Y T H E W E B 2 . 0 W A Y K A T H Y M A N D E L S T E I N kmandel@us.ibm.com Evans DRC Keynote 2008

T H E W E B 2 . 0 W A Y Web 2.0 is commonly defined as having two elements: ,[object Object],[object Object],[object Object],Enabling Technologies Social Network Web 2.0 Web 1.0 users were consumers of information Web 2.0 users are participants in the conversation ,[object Object],[object Object],[object Object],NICK SUZANNE CARLA HEATH TED SRIKANTH LUIS GIA MENG HAGEN RAINIER ANGELA

W E B 2. 0 C A P A B I L I T I E S Have Spawned Business Models Based on Participation , Collaboration & Conversation T H E W E B 2 . 0 W A Y

Web 2.0 Is Not Just a B2C Phenomenon ; IT Professionals Participate in Social Media for Work Related Purposes T H E W E B 2 . 0 W A Y

Social Networks Blogs Sharing Feeds/Filters Start Pages Mobile Time & Place Shifting Search Destinations Portals Brand Microsites Gaming Web 2.0 capabilities present users with a wide range of N E W C A P A B I L I T I E S On Demand Personal Community Participation Enhanced Site Experiences T H E W E B 2 . 0 W A Y

Social media are the forums, blogs, social networks, chat and any other media where users communicate with one another Social Networks Blogs Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E X T E N D I N G T H E C O N V E R S A T I O N T H R O U G H S O C I A L M E D I A Community Participation T H E W E B 2 . 0 W A Y Video and Photo Sharing Collaboration Social Bookmarking Virtual Worlds Online Communities Social Commerce Micro Blogging Tumblelogs

developerWorks has actively invested in developing relationships with the technical community since 2004 ,[object Object],[object Object],[object Object],A C T I O N S L E S S O N S L E A R N E D L I S T E N ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A C T I V A T E T H E W E B 2 . 0 W A Y

R E S U L T S : Unique Visitors to developerWorks communities have increased 18-25% per year since 2004 “ It’s the #1 bookmark on my browser” “ I go to the developerWorks site every day” “ I always find what I what I’m looking for on developerWorks” * Quotes from our users T H E W E B 2 . 0 W A Y

Web 2.0 is enabling capabilities, users’ expectations & behaviors are changing T H E W E B 2 . 0 W A Y Syndicated Content (Widget Popularity) “ The Google gadget ecosystem received 960 million page views last week, a 36% jump from just one month ago.” Niall Kennedy, April, 2007 developerWorks Gizmos allows you to syndicated content to iGoogle, Netvibes, Facebook, MyYahoo and even your website with the simple click of a button. ,[object Object],[object Object],[object Object],Podcasts will grow 170% nationwide Forrester is projecting that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone. developerWorks produced 30% more podcasts than a year ago. Social Bookmarks Booming “ Over 53 million posts (on 25 million URLs) have been created on del.icio.us to date, and that post growth has increased 250% since Jan 2006” TechCrunch, August 2006 In 2007, over 1.4 million referrals to ibm.com/developerWorks originated from the top 4 social bookmarking sites

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 0 0 7 C O M M U N I T Y S T A T S developerWorks was honored with the 2007 "Jolt Hall of Fame Award" at the 17th Annual Jolt Excellence Awards from Dr Dobbs Journal (CMP). T H E W E B 2 . 0 W A Y

D E V E L O P E R W O R K S C O M M U N I T Y S P A C E S ibm.com/developerWorks/spaces A ”space” is a platform that allows the owner to aggregate several content types onto one page. A developerWorks space focuses on a technical topic, software project, development activity or user group community. * Blogs – Wikis – Podcasts – Lists – RSS Aggregator – Forums – Special offers – Technical briefings - Technical library – Spotlight – dW custom feeds – Feature stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T H E W E B 2 . 0 W A Y

[object Object],[object Object],[object Object],[object Object],[object Object],D E V E L O P E R G I Z M O S F R O M I B M developer gizmos on spaces T H E W E B 2 . 0 W A Y

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 2007 August 2007 Sept. 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],It’s all about the user: customized developerWorks content, forums, blogs, wikis, podcasts, custom feeds, offers and more brought to their preferred destination… extending our reach D E V E L O P E R G I Z M O S F R O M I B M 1Q2008 2Q2008 - 40 billion hits a month - 100,000 new users a day - By year-end > 75% users will be post college age - Open API developer platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T H E W E B 2 . 0 W A Y

T H E W E B 2 . 0 W A Y W H E R E D O E S T H E C O M M U N I T Y L I V E ? ,[object Object],[object Object],[object Object],[object Object]

T H E W E B 2 . 0 W A Y Scroll through the list of developerWorks zones/brands, Select a topic with the touch of a finger, View the feeds, read an abstract or visit developerWorks All on your iPhone. ibm.com/developerworks/iphone

E X T E N D I N G the conversation offline T H E W E B 2 . 0 W A Y ,[object Object],[object Object],[object Object],[object Object],[object Object],First Annual Web 2.0 Goes To Work Unconference Raleigh & Austin

T H E W E B 2 . 0 W A Y ,[object Object],[object Object],[object Object],I B M C O D E S T A T I O N I S L A N D I B M D E V W O R L D I S L A N D ,[object Object],[object Object],[object Object],E X T E N D I N G the conversation to the V I R T U A L W O R L D C O D E R ’ S C H A L L E N G E ,[object Object],[object Object],[object Object],[object Object],Grady Booch

T H E W E B 2 . 0 W A Y Jazz.net: Jazz Technology Platform The Jazz platform is built on Eclipse technology and will serve as the future foundation of the IBM Rational Software Delivery Platform and its partner ecosystem. Unlike traditional processes where customers have little visibility into a new product until it is shipped, Jazz is being developed openly at jazz.net. You can view project progress, download builds as they are available, submit defect reports and join the conversation on Jazz vision. JAZZ: THE NEXT GENERATION OF COLLABORATIVE DEVELOPMENT developerWorks Jazz space Learn the latest about Jazz on developerWorks via the Jazz space.

T H E W E B 2 . 0 W A Y P R O J E C T B L U E G R A S S IBM Research project that is extending Jazz to virtual world… Utilizing the IBM Jazz technology , developers can work, chat and brainstorm around a virtual water cooler while "seeing" their teammates alongside interactive visual representations of ideas, data from the Web and from Jazz-based sources. JAZZ: THE NEXT GENERATION OF COLLABORATIVE DEVELOPMENT

IBM offers cutting-edge technologies and tools to deliver Web 2.0 applications that are: Implement and Extend Continuous Dynamic Web 2.0 Development Live! Simple to Build Quick to Remix Easy to Extend

© Copyright IBM Corporation 2008. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, the on-demand business logo, Rational, the Rational logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Register today with discount code “HDDE” and receive $100 off your registration fee! Visit www.ibm.com/rational/rsdc for more information IBM Rational Software Development Conference 2008 June 1 – 5, 2008; Orlando, Florida ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kathy Mandelsten Ibm Keynote Evans Drc 2008 Final

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Kathy Mandelsten Ibm Keynote Evans Drc 2008 Final

Semelhante a Kathy Mandelsten Ibm Keynote Evans Drc 2008 Final (20)

Mais de Kathy (Kat) Mandelstein

Mais de Kathy (Kat) Mandelstein (20)

Último

Último (20)

Kathy Mandelsten Ibm Keynote Evans Drc 2008 Final