Track Keynote for the Modeling, Architecture & Construction Track at the IBM Rational Software Conference 2009 Software development is a business process requiring many different talents to implement effectively. The software architect and the software developer are key roles for successful software delivery. The architect is responsible for turning requirements into analysis and design models built on a sound architecture. Software architecture is crucial for designing reliable, flexible, and maintainable software systems, and helps communicate the high-level design to the various stakeholders at a level of detail that is meaningful to them. It also allows developers to create software systems that enable reuse and integration with legacy and third-party systems. Developers create the reality of the architecture ideas and models through building, modernizing, extending, integrating, and deploying software. Sessions in this track explore the benefits of a well-architected system, present the tips and techniques of organizations that have made software architecture an important part of their software delivery process, and show how both visual and code-centric development can help organizations adopt the right paradigm for their particular development needs. This track is for architects and developers interested in best practices and the latest innovations in methodology and tools for supporting architectural design, discovery, and control, and software construction and assembly.

1. IBM Rational Software Conference 2009
Modeling, Architecture and Construction Keynote
“Leveraging Architecture Management to Drive Smarter Products”
Karen Hunt
Director, IBM Rational Enterprise Architecture & ADC Software
kmhunt@ca.ibm.com
Select View/Master/Slide Master to and Construction Keynote
MAC01 Modeling, Architecture add Session Number Here
© 2009 IBM Corporation

2. IBM Rational Software Conference 2009
Agenda
Challenges in effective software delivery
Measuring success in software delivery
Rational Modeling, Architecture and Construction
portfolio, strategy and future direction
Results you can expect
MAC01 Modeling, Architecture and Construction Keynote 2

3. IBM Rational Software Conference 2009
Rational strategy in a broader context:
The world continues to get a whole lot smarter
INSTRUMENTED INTERCONNECTED INTELLIGENT
We now have the People, systems and We can respond to
ability to measure, objects can changes quickly and
sense and see the communicate and accurately, and get better
exact condition interact with each other results by predicting and
of everything. in entirely new ways. optimizing for future
events.
MAC01 Modeling, Architecture and Construction Keynote 3

4. IBM Rational Software Conference 2009
Business challenges to the effective delivery of software
A history of cost overruns, schedule slips and quality issues
“62% of projects failed “50% of outsourced projects
to meet their schedules ” are expected to under perform”
“49% of projects suffered “Only 42% of users are
budget overruns” satisfied with project quality”
“Only 37% are satisfied with the
“41% of projects fail speed of software development”
to deliver the expected
business value and ROI”
“Only 34% of software projects
are deemed successful
costing over $300B annually”
MAC01 Modeling, Architecture and Construction Keynote 4

5. IBM Rational Software Conference 2009
Effective software and systems delivery is realized
by continuous improvement
Improve business
flexibility and lower
costs / risk
Accelerate progress Improve stakeholder
Reduce scrap / rework satisfaction & output
Business
Reduce cost of change
Value Improve team
productivity
Reduce custom Software
training and tooling
Reduce human error variants
investment
Efficiency Reduce manual tasks management
Improve release Predictable aligned with
quality governance business and
and asset operational
Global utilization priorities
effectiveness
Control Productivity and
through collaboration
automation
Individual Team Organization Business
MAC01 Modeling, Architecture and Construction Keynote 5

6. IBM Rational Software Conference 2009
A phased approach to continuous capability improvement
The Measured Capability Improvement Framework
Empower teams to measure,
manage, and incrementally improve
their software delivery capability
Phase Establish business and
1 operational objectives
MCIF is a phased approach that helps teams
Adopt an incremental, measured approach
Phase Prioritize practices and
to transformation 2 define roadmap
Focus on the core practices that matter most
Phase Accelerate adoption
Accelerate adoption through out-of-the-box assets 3 with tools and services
Articulate capability improvements in terms
of business value Phase Report, analyze and act
4 on results
Support any method optimized for Agile practices
Start next incremental
improvement
MAC01 Modeling, Architecture and Construction Keynote 6

7. IBM Rational Software Conference 2009
IBM Rational Systems and Software Delivery Platform
Accelerating software innovation for the entire enterprise
Solutions to help customers achieve greater value and
performance from their investments in delivering
systems and software
In-house Outsource Packaged Systems
software vendors applications & products
Domains
IT
Deliver
Accelerate Enduring Drive
Manage Change & Robust Improve
Quality
Evolving Delivery Architecture Project Complex
Requirements Success
Systems
Deploy Processes, Implementation Services,
& Governance Best Practices Enterprise
Modernization
Lifecycle capabilities apply
across all domains
Some tools specialized to
domain (e.g., Rhapsody for
Systems engineering and
embedded software modeling)
MAC01 Modeling, Architecture and Construction Keynote 7

8. IBM Rational Software Conference 2009
Rhapsody
Portfolio overview Rational Software Architect Telelogic
Telelogic Tau
Rational Rose/RoseRT
BUSINESS DOMAIN DEVELOPMENT DOMAIN
Telelogic SDL Suite
Telelogic Statemate
Enterprise
Architecture Analysis Rational Data Architect
& Frameworks & Design
Requirements
Definition Construction
Product, Project & Management
Rational Application Developer
& Portfolio Telelogic Rhapsody
Management Configuration Rational Developer for System i
& Change
Management Rational Developer for System z
Measurement
& Reporting
Release Quality
Management Management
Production/
Operation
System and Software Lifecycle Processes
MAC01 Modeling, Architecture and Construction Keynote 8

9. IBM Rational Software Conference 2009
MDD enablers for developing systems software
Rational(R) Harmony for Systems
Engineering - Best Practices for Rational Rhapsody Model-Driven Testing from Unified
Model-Driven Systems Engineering Future Forward Modeling Language Design to Code
Tuesday 3:30 Monday 11:30 Tuesday 2:15
UML/SysML
based Handle complexity and improve communication
modeling
through abstraction with
Visualize Round-trip UML/SysML/UPDM/AUTOSAR
requirements software
engineering Reduce development time via automation by
working at the code level or the model level
Rational ensuring the two always are in synch
Rhapsody®
Eliminate errors early through simulation
Ensure the design meets the requirements via
Team Continual testing and requirements coverage analysis
collaboration testing
Build the correct system
Agile Model-Driven
A Model-Driven Development
Development for Approach to Creating Instantiable and
Embedded Systems Reusable Software Frameworks
Monday 4:14 Monday 3:00
MAC01 Modeling, Architecture and Construction Keynote 9

10. IBM Rational Software Conference 2009
A smarter planet will require a significant investment
in software and systems to create smarter products
Introducing Rational Rhapsody 7.5
Improved software development workflow
Harmonize Traditional Software Development and
Model Driven Development Wednesday 1:45
Support for constrained targets and
microcontrollers
How to Build Efficient Microcontroller Applications
Using UML/SysML Tuesday 3:30
Improved strategic re-use
Product Line Engineering with SysML, UML, and
BigLever Gears Wednesday 4:15
Enhanced systems engineering capabilities
Developing DoDAF architectures using UML,
SysML, or UPDM Wednesday 11:15
Improved product lifecycle management
Extending Your Existing IBM Rational Solutions
with Rational® Rhapsody® Thursday 9:45
MAC01 Modeling, Architecture and Construction Keynote 10

11. IBM Rational Software Conference 2009
Software factories platform for developing IT solutions
Traceability in Designing and Building Spring
Rational Software What's New in
Rational Software Developing Domain Applications Using
Architect Specific Languages on Rational and the Skyway
Architect
Wednesday 10:00 the Rational Modeling Software DSL
Monday 11:15 Platform Thursday 9:45
Wednesday 11:15
Standards-
based
modeling
Standards-Based Modeling, Customizable to
Manage Your Domain
Automate
Risk development Requirements Linkages, Traceability and
Impact Analyses
Rational
Software Automation with pre-built and custom patterns,
Architect
transformations
Business-driven SOA Development
Plan & SOA that Powerful new operational and deployment
manage Scales
deployments modeling platform
Applying Techniques of
… faster
Operational Modeling with
Rational Software Architect
… more predictable
Tuesday 10:00 … more faithful to requirements
MAC01 Modeling, Architecture and Construction Keynote 11

12. IBM Rational Software Conference 2009
RAD for agility in producing high-quality enterprise application
server software
What's New in Rational Testing and Profiling Graphical Code Editing
Application Developer Your Application with
Rational Application
Monday 1:45 Developer v7.5
Java Enterprise Edition (JEE) 5 support
Tuesday 4:30 EJB 3.0 and JPA for faster development and simpler
implementation of persistent applications
Distributed
Services Automated code generation with annotations - less time
spent writing code, faster time-to-market
Web Tools
Web Client Integrated
Development Server Test Web Diagram Editor, Page Designer (JSF, Struts, html)
Web 2.0 tools
Rational Develop better performing Rich Internet Applications
Application Utilize Ajax, Dojo, JSON with minimal skills
Developer
Quality improvement tools
Static code coverage & code analysis
Team Problem Dynamic debug capability & profiling
collaboration Determination
Agile Development
Rich features for rapid develop-and-test cycles
Develop Rich Internet
Applications in Rational Superior refactoring support
Application Developer
with the WebSphere Integrated WebSphere Application Server test
Web 2.0 Feature Pack
environments
Wednesday 11:15
MAC01 Modeling, Architecture and Construction Keynote 12

13. IBM Rational Software Conference 2009
Principles for our Strategic Roadmap
Product Family comprised of
IT focused and Systems &
Embedded focused modeling
specializations
Accelerate innovation and time
to market, and improve quality
of solutions by utilizing common
technologies and components
Leverage Jazz technology to
enhance integration and team
collaboration and improve core
product reliability, scalability and
security
MAC01 Modeling, Architecture and Construction Keynote 13

14. IBM Rational Software Conference 2009
Evolution of Primary Modeling Products (2009 – 2012)
Simple, point-to- Integrated family of tools using
point information common Eclipse components and
transfer via XMI Jazz for collaboration and storage,
each tuned for the target audience
IT Focused
Tau
RSA
Rose
Rational/Eclipse/Jazz Common
Components
Rose
Rhapsody
RSD/RSM RSA-RTE
Rose-RT
Systems & Embedded Focused
Contributes to Uses common Note: Rose migration to Rhapsody or RSA available today
common components components Confessions of a Lifelong Rational® Rose® User
on Making the Switch to Rational® Rhapsody®
Monday 1:45
MAC01 Modeling, Architecture and Construction Keynote 14

15. IBM Rational Software Conference 2009
Integrating Enterprise Architecture with Solution Delivery
Enterprise Architecture: Putting the “A” into BPM
System Architect Future Forward
Tuesday 10:00
Monday 11:15
Requirements
Solution or Project
Architecture Management
Enterprise Architecture
Business Process Management
WebSphere Business Modeler Business Process Management
Enterprise assets Rational System Architect
Application Design & Construction
Rational Software Architect
• Business Motivation and Strategy
Operational Topology Modeling
• Business Architecture
Rational Software Architect Asset • Business Requirements
Management • Business Organization
Database and Information Mgmt
• Information Systems Architecture
Rational Data Architect
• Technology Architecture
• Change Management & Governance
Enterprise Modernization
Rational Asset Analyzer Enterprise planning
Embedded Systems & Software EA process
Rational Rhapsody content and
Portfolio templates (RMC)
Management
• Focus is narrow, deep and independent solution • Align Business and IT with strategy
designs for solution delivery • Drive consistency across projects
• Increase agility, ROI & effectiveness and
• Reuses and contributes to EA assets demonstrate through metrics
MAC01 Modeling, Architecture and Construction Keynote 15

16. IBM Rational Software Conference 2009
Vision for Jazz Modeling
Browsers IDEs
Integration Across
the Lifecycle
Business Motivation
JIA-conformant APIs
JIA-conformant APIs
Requirements
Enterprise Architecture
Solution Architecture
Design
Quality
Open Services for Construction
Lifecycle Collaboration Team Collaboration
Change & Configuration
Portfolio Management
Reporting
Third-party solutions Non-IDE rich clients (RCP)
Benefits:
Seamless integration across the lifecycle
Bi-directional traceability and impact analysis, navigability, co-visualization
Integrated reporting and statistics
Simpler team collaboration approaches (e.g. locking vs. parallel dev with compare-merge)
MAC01 Modeling, Architecture and Construction Keynote 16

17. IBM Rational Software Conference 2009
Vision for Developer Cloud – Short Term
Hosted Public Cloud or
Private Enterprise Cloud
Rational
Asset Find/manage
Manager configuration
specs (Rational
Application Servers Deployment
Modeling Platform
topologies)
Provision, start,
use, test server Cloud client extension for…
environments in Rational Application Developer
the Cloud
Rational Software Architect
MAC01 Modeling, Architecture and Construction Keynote 17

18. IBM Rational Software Conference 2009
Vision for Developer Cloud – Longer Term
Requirements
Models
Assets Hosted Solutions for:
etc… RSA, RAD, Rhapsody
Clients for:
Modeling
Requirements
etc.
Application Servers
Benefits:
Optimize software development and delivery investments
Make decisions with greater flexibility and improved collaboration Cloud administration client
Quickly explore new technology-based business initiatives
MAC01 Modeling, Architecture and Construction Keynote 18

19. IBM Rational Software Conference 2009
Model Execution Simulation Directions
Model execution and action language
built into the common modeling platform
Application simulation & testing thru executable models
Web Services, Interaction, Activity simulations
Model-level debugging, data injection
Confirm project
requirements
Animate and simulate
functionality and behavior
Analyze applications
Check for accuracy and
completeness
Examine correctness of
logical behavior
Validating Systems Architecture With Simulation
in Rational(R) Rhapsody(R)
Wednesday 12:15
MAC01 Modeling, Architecture and Construction Keynote 19

20. IBM Rational Software Conference 2009
Deployment Modeling Directions Applying Techniques of
Operational Modeling with
Rational Software Architect
Tuesday 10:00
Enhanced Operational and
Deployment Modeling
Auto-discovery and harvest of infrastructure
specs (e.g. via TADDM)
Enriched topology semantics to support
generation of provisioning scripts (e.g. via
BuildForge
Enriched set of pre-built technology domains
Virtual image design and build tools
Broadened Cloud clients
MAC01 Modeling, Architecture and Construction Keynote 20

21. IBM Rational Software Conference 2009
Domain Specialization for Vertical Industries
Enabling Enterprise Model
IT… Driven and Governed
Parallel Development
Financial Services – stronger support of Monday 4:15
Industry Models
Communications – support for NGN, SIP,
NGOSS, Parlay X Rapid Software
Development with
Systems … Google's Android
Tuesday 10:00
Automotive – support for behavioral
implementations
Consumer Electronics – support existing
code bases and short development cycles
Medical Equipment– refinements for the
needs of Medical Equipment Engineering
Composite
A&D – enhanced support for systems
engineering and architectural frameworks
MAC01 Modeling, Architecture and Construction Keynote 21

22. IBM Rational Software Conference 2009
Directions for Construction Innovation Introduction to Service
Component Architecture
Service-Oriented
and the Rational
Architecture Strategy:
Application Developer
Making It Real
Key focus areas for RAD: Wednesday 4:15
Service Component
Architecture Tools
Monday 3:00
Do more with less! – Improve developer productivity:
Currency with Eclipse, Standards and Middleware (JEE
programming model, WAS and WP)
Can Web 2.0 Deliver a
Better Breed of Internet
Take advantage of Cloud environments Application Tools?
Thursday 8:30
Enhancements to SOA and Web 2.0 capabilities
Improving capability to enact an agile development process
Find problems sooner! – Improve problem determination tools
Improve the quality of applications by enhancing static and
dynamic problem determination tools
Go Team! – Use team collaboration to speed up development
Improve collaboration of artifacts and processes
MAC01 Modeling, Architecture and Construction Keynote 22

23. IBM Rational Software Conference 2009
Client Results – Improved results with MDD for IT "Flex-able" Model-
Driven Architecture
at Mincom Pty Ltd
Major Media Company
Wednesday 3:00
30%-50% saving for architects translating to millions in development savings
Large Governmental Agency:
From 3 days of highly skilled resource, to 10 min of much lower skill
Potential Savings: 50 person years
Vendor of SOA-based ERP Applications
50% reduction in development time and cost for new services
New service clients delivered in under 4 hours with minimal training, (2 days to
become productive).
GDD: precise definition of work, improved estimating, and improved progress
monitoring
Large Telco Applying Model-Driven Development
to Service-Oriented Architecture
Invested 68 hours to realize reduction of 1016 hours Patterns and Transformations at
Banco do Brasil
Major Financial Services firm Thursday 8:30
What were formerly 30 day tasks done in 1 day
65% of code generated – uniform and well structured
“RSA allows developers to model a solution utilizing UML, which is usually easily
understood by developers as well as business”
“MDA saves development time and time spent on documentation, and enhances
understanding of the system being built.” Transformation Design
Patterns
Tuesday 6:45
MAC01 Modeling, Architecture and Construction Keynote 23

24. IBM Rational Software Conference 2009
Improve results by applying MDD practices
Lessons Learned Applying SysML for DoDAF: Review
of Lean and Six Sigma Project Tuesday 10:00
Source: A Model Driven Approach to Software Development
for Systems, Embedded Market Forecasters, Nov. 2008
MAC01 Modeling, Architecture and Construction Keynote 24

25. IBM Rational Software Conference 2009
Rational Application Developer for WebSphere Software 7.5Hints
Java EE Tools
What you need to deliver better software faster! and Tips for Rational
Application
Developer 7.5
Tuesday 11:15
Deliver enterprise solutions 40% faster leveraging
JEE5 (EJB 3.0 and JPA), automated code
generation & code coverage tools to cut time
spent writing and testing code
Build responsive applications Web 2.0, faster
Collaborate within your agile projects
Collaborative debugging and integrated testing to
resolve defects, faster
Reduce deployment and testing time by 80% by
leveraging the integrated lifecycle application
management
Overview of Product
Integrations with
Rational Application
Developer
Monday 4:15
MAC01 Modeling, Architecture and Construction Keynote 25

26. IBM Rational Software Conference 2009
Collaboration Opportunities
Design Partner Program
Lab Advocacy Program
Board of Advisors
VoiCE Events
Rational Software Conference
jazz.net
developerWorks
Beta Programs
RFE Community
Global Rational User Groups
Rational Cafe
Learn more about Rational Customer Programs
MAC01 Modeling, Architecture and Construction Keynote 26

27. IBM Rational Software Conference 2009
Rational Software Conference Track Resource Guides
ibm.com/rational/rsdc/resources
We have created a special Rational
Software Conference Track Resource
Guide on the web. It’s full of materials
you can use and share with your
team.
Includes:
Product demos from track sessions
Related Webcasts, tutorials, and
white papers
“Tell your boss” resources
Communities for post-event
networking
Link to Rational Software
Conference session presentations
MAC01 Modeling, Architecture and Construction Keynote 27

28. IBM Rational Software Conference 2009
MAC01 Modeling, Architecture and Construction Keynote 28

29. IBM Rational Software Conference 2009
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MAC01 Modeling, Architecture and Construction Keynote 29