1. Ideas
Task 3

2. Idea 1
• For my first idea I would like to carry out a bright theme throughout my
products. I would like to use colours such as orange, red and yellow.
• I would also like to uses an interesting font which is suitable for my
audience.
• I want to have a simple design which will include stars and different
shapes.
• On my magazine advertisement and website banner I will include people
such as celebrities drinking the drink.
• On the packaging of the drink I will include also include reflective colours
so they stand out.

3. Idea 2
• For this idea I would like to keep the same colours as the original irb-bru
theme however I also want to include a gold colour which will be shown
on all of the products. Instead of having orange and blue, the colours will
be orange, blue and gold.
• For the magazine advertisement I would like to include a athlete holding a
gold medal after a race which he has ran.
• I also want to include a slogan of ‘irn bru gets you through’.
• On the packaging I would like to include an image of a medal or a gold
stars across the can.

4. Idea 3
• For this idea for the magazine advertisement I would like to have an image
of a person stood before the energy drink and then an image of the
person after they drink the energy drink. The second image will be of the
person having lots of energy. I will also like to have to same idea on the
website banner however I would like the website banner to be moving. I
think that this would give a good effect.
• For the packaging I wouldn’t like to have the image of the person however
I would just like the packaging to have the name of the energy drink and
then a small slogan underneath it.

5. Idea 4
• For this idea I would like to use bold colours such as orange and red as
they stand out to the audience. I would like to keep a consistent theme
throughout my designs however make them slightly individually different.
• For my magazine design I would like to have a large image of the can. And
on the background of the magazine design I would like the pattern to be
of stars or glitter as I think that this would stand out.
• For the website banner I would like a similar designer however I think that
it would look good if the can moved to give a 3D effect.
• For the packaging I think that it would be a good idea if I had irn bru 32
then with the slogan however for the background I think I will use a
glowing effect on the text which will make it stand out.

6. Idea 5
• For this theme I would like to use sport celebrities.
• For the magazine advertisement I would like to have a line of celebrities
drinking the energy drink. This would interest my audience as they would
think that they can drink too. I would also like this theme on the website
banner.
• My slogan would be ‘they drink it, so should you. Irn bru 32’
• For my packaging I would just include irn bru and the slogan.
• Use blue, orange and white colours.