3. Schedule 9.30am Introductions Your social media experience Setting objectives for the day 9.45am The changing face of comms Social media - so what? 10 steps to social media success 10.45am Coffee break 11.00am Tools to get you started 12pm What does the social media future look like? 12.30pm Q&A + Close
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9. # How social media differs to traditional forms of marketing # The growth of social media and the business opportunity this presents # How to implement a social media strategy # Methods of measuring ROI # Key tools and how to use them # New developments in the world of social media After today you will understand …
24. BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
25. OK, that’s the hype but … Does social media actually work?
57. Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information. Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Powerful tools like ‘Twitter Search’ mean you can simply Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control. Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Podcasts RSS feeds Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. Promote PR - February 24, 2011 Leap into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
It’s clear to see the opportunity.
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
83% of those using the internet have watched video clips Promote PR - February 24, 2011 Leap into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
83% of those using the internet have watched video clips Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and Promote PR - February 24, 2011 Leap into Social Media
55% have used sites like Fllickr and Picasso to upload photos Promote PR - February 24, 2011 Leap into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and Promote PR - February 24, 2011 Leap into Social Media
There are currently over 200 million blogs in existence. In the US and the UK around 25% of the population using the internet have blogs, in Asia it’s much higher – in xxx the number is over 70% Promote PR - February 24, 2011 Leap into Social Media
Research from Universal McCann shows that of those using the internet 73% have read a blog Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Research from Universal McCann shows that of those using the internet 73% have read a blog Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
November 2010 Step into Social Media
November 2010 Step into Social Media
The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook. This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
Over the pond they are already there. The budget chain in Australia ‘Fit n Fast’ is already offering the option to buy memberships online. Great news. If anybody knows of any brands in our sector doing this then please let me know. I’d love to include more examples of this and chat about how it is working out.
Promote PR - February 24, 2011 Leap into Social Media
I think there are two reasons we are reluctant to get involved Firstly, and this is the scary one – we are not confident with our level of service provision. In the past marketing has been about shouting our key messages and our brand values at the consumer. Social media is all about two way dialogue – conversation. It’s also not a quick fix. It’s about forming relationships, engagement and advocacy. The consumer now has a voice and this voice can be shared with thousands (millions) of other likeminded consumers at the click of a button. This scares us and makes us view social media as a big scary monster
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media
Promote PR - February 24, 2011 Leap into Social Media