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Disney World’s Magic Kingdom Strategy Proposal,[object Object],Presented By: ,[object Object],Katherine Maier,[object Object],Summer 2010,[object Object],New Media Driver’s License,[object Object]
History of the Magic Kingdom,[object Object],Considered Disney’s most popular park,[object Object],First park to open on October 1, 1971,[object Object],Can hold 100,000 people! ,[object Object],Main target audience: Families with young children,[object Object]
The Challenge, Goal, and Solution,[object Object],The Challenge: Continue attracting consumers to the park, even in the current tough economic times. ,[object Object],The Goal: Interact with consumers to convince them that visiting the Magic Kingdom is a once-in-a-lifetime experience that can’t be missed, because adults and children alike will create memories that last a lifetime.,[object Object],The Solution: Social media outlets ,[object Object]
Current Social Media,[object Object],Walt Disney World is already using social media to promote their overall company: ,[object Object],Web site,[object Object],Blog,[object Object],Facebook,[object Object],Twitter,[object Object],YouTube Channel ,[object Object]
Ways to Improve ,[object Object],Stand out as a park by:,[object Object],Creating social media to specifically promote Magic Kingdom news, rides, attractions, special events, and deals. ,[object Object],Get consumers involved through Facebook & YouTube contests ,[object Object],Don’t post same content on each page,[object Object],Utilize Google & Facebook ads for promotions and special deals.,[object Object]
Facebook & Twitter ,[object Object],Create pages specifically for Magic Kingdom,[object Object],Interact with consumers on Facebook:,[object Object],Give away prizes every month, like free passes, free food, or special meet-and-greets, to new fans or to the best comment on a status update,[object Object],Hold photo contest with prizes for best family photo at the Magic Kingdom     ,[object Object],@reply to followers on Twitter ,[object Object],Use Facebook Ads to promote daily/monthly specials at the Magic Kingdom.,[object Object]
Creating an Experience that Comes to Life!,[object Object],Disneyland Paris: Created Pixar characters that “arrive”  on your Facebook wall from their ads ,[object Object],Magic Kingdom could execute same idea with Minnie and Mickey Mouse, etc.,[object Object],Attention-grabbing and fun to show children ,[object Object]
YouTube ,[object Object],Create Magic Kingdom YouTube Channel,[object Object],Weekly “insider” content,[object Object],Interviews,[object Object],Contest – Give away free passes to the park for best consumer video on why the Magic Kingdom is their favorite Disney park ,[object Object]
Google Advertisements,[object Object],Current Google Ads when,[object Object],searching for “Magic Kingdom”: ,[object Object],Disney World® Vacation,[object Object],Buy a 4N/5D vacation & get FreeDining for select dates Oct - Sept!disneyworld.disney.go.com,[object Object],Visit the Magic Kingdom,[object Object],Don't Miss These Disney Packages.Plan now and get great savings!www.OrlandoInfo.com,[object Object],Family Kingdom,[object Object],Find Accommodations For Your TripTo Family Kingdom In Myrtle Beach.www.VisitMyrtleBeach.com,[object Object],Improve by: ,[object Object],Creating Magic Kingdom-specific advertisements,[object Object],Promoting discounted tickets, sales and specials,[object Object],Directing consumers to Magic Kingdom pages, rather than general Disney pages ,[object Object],Increase Ads: ,[object Object],During seasonal peaks -before Christmas break and spring break,[object Object]
Measuring  Success,[object Object],Proposed Budget: $100,000,[object Object],Facebook Statistics,[object Object],Google Analytics,[object Object],Ticket sales,[object Object],Click-through rate on Google and Facebook advertisements ,[object Object],Number of followers on Facebook, Twitter, blog, and YouTube ,[object Object],Medium,[object Object]

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