1. Sales Hiring Accelerator:
LinkedIn’s solution for short-term, business-specific hiring needs
Talent Solutions
1

2. Introduction
Joe Fernandez,
Enterprise Sales Manager,
Relationship Management
Teddy Chestnut
Sr. Relationship Manager
Katie Peck
Solutions Consultant
Talent Solutions
2

3. The Challenge
Talent Solutions
3

4. We plan for the year and make a set of investments
accordingly…
Requisition Load
.
TALENT ACQUISITION CORE
Time
Talent Solutions
4

5. …But ebbs and flows in hiring can strain core resources
Aging requisitions lead to urgency, reactivity, and high costs
URGENCY & HIGH COST
Requisition load surges
Requisition Load
.
TALENT ACQUISITION CORE
Time
Talent Solutions
5

6. Business costs are escalating as vacancies remain unfilled
What is the impact to your business?
90
60
BUSINESS COST
30
STATE OF URGENCY
•
Revenue loss
accelerates.
•
Highest contingency
cost.
•
Difficult to correct
trend.
•
Perpetuates
reactivity.
AVERAGE DAYS VACANT
Talent Solutions
6

7. Why LinkedIn?
Talent Solutions
7

8. 80% of professionals today are passive candidates
238m+
Members worldwide
20%
Active
80%
Passive
Active Candidates
Passive Candidates
Work on their job search
Work on doing their jobs better
- Search job boards
- Seek out many opportunities
- Develop networks
- Only listen to the right opportunities
Talent Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
8
8

9. LinkedIn drives higher-quality, better-fit candidates
New hires sourced through LinkedIn are up to
40% less likely to leave within the first six months
JOBS YOU MAYBE INTERESTED IN
Account Executive
Acme Co.
Megan Jain
Megan Jain
Your company
Your company
New Hire
Good fit
Megan Jain
Your company
XYZ co
Early departure
May
July
January
Viewed a job on
LinkedIn
Joined
Your company
Still there after 6
months?
Talent Solutions
9
9

10. Market Analysis: Technical Salespeople Talent Pool
HIGH DEMAND MARKET
Fierce competition
Highly passive candidates
Low conversion to hire
Difficult to differentiate
HIDDEN GEM MARKET
Low brand recognition
Relocation costs
Lower acquisition costs
Less competition
Easier to differentiate
Talent Solutions
10

11. Solution =
Sales Hiring Accelerator
Talent Solutions
11

12. 90-Day Sales Hiring Accelerator
•
What is it?
• A program designed to drive results for critical and
business-specific hiring pockets and accelerate your ability
to bring in top professionals faster.
• Target Candidates By:
• Geography
• Industry
• Job Function
• Seniority
• Current and Previous
Companies
• Groups
• Years of Experience
• Schools Attended
• Degree Type
• Skills
Talent Solutions
12

13. How the Sales Hiring Accelerator Works
Recommended Accelerator Reach: 5,000 Targeted Candidates
5%
Calls-ToAction
Relevant
Jobs
Personalized
Engagement
Estimated
Engagement Rate
Repeat Accelerator until hiring
and pipelining goals are met.
~250 Engaged Candidates
Applicants
Talent Solutions
Pipeline
Followers
13

14. Recommended 90 Day Sales Hiring Accelerator
Drive Applicants
•
Sales Sponsored Jobs and ‘Picture Yourself’ Recruitment Ads to drive
relevant applicants. Fill open positions now.
Drive Pipeline
•
Sales InMail Campaign with a call to action to build immediate pipeline
without direct sourcing.
Drive Action
•
Sales Career Page. Targeted content that drives your candidate to act.
Apply/Pipeline/Follow
Talent Solutions
14

15. Drive Applicants - Sponsored Jobs
Boost your job views and applications by showing them to more
members more frequently
• Pay directly for results
• You control how often
your job appears here
Megan Jain
Account Executive
JOBS YOU MAY BE INTERESTED IN
Account Executive
Sponsored
XYZ co - Minneapolis, MN
x
ACME Company
Account Executive
x
Commona – Palo Alto, CA
Sr. Account Executive
x
Crosswise Group – Palo Alto, CA
Key Account Manager
x
Tyler Corp. – Palo Alto, CA
Feedback I See more »
Talent Solutions
15

16. Drive Applicants - Targeted Ads
Reach your ideal candidates across LinkedIn
 Warm up passive
candidates
 Be ‘top-of-mind’
 Increase awareness of
hiring at your company
and your employment
brand
 Increase likelihood to
respond
 Display Banner: build
brand awareness, driver
traffic, and stay top of
mind
 Picture Yourself: drive
traffic, followers, and job
views
Talent Solutions
16

17. Drive Pipeline: Talent Direct – Personalized Outreach
XyZco is Hiring!
Hello Kyle,
XyZco is growing and hiring top Sales talent in the software industry. Our
business is thriving and we are excited to bring on some of the best in the
business to join our team. We realize that in order to sustain our growth we
need to invest in hiring the best people to our organization.
Would you be interested in discussing how you could join a fast-growing
company, play an essential part in helping drive this radical shift, and giving
your career a tremendous boost in the process?
We are looking for an Account Executive who loves winning, innovating, and
having a lasting impact on the world. Now is a great time to join our company
to have a hand in shaping how we do business!
Want to learn more or know someone else who may be interested? Click on
the button below and we’ll be in touch!
300x600 Banner OR Video
Talent Solutions
“ I’m Interested” Button
Once clicked, user’s info goes
directly to your team
17

18. Drive Action - Dynamic LinkedIn Career Page
Engage members with personalized content
Companies Home | XYZ co
•
•
•
•
Personalized jobs
Sales headline
Sales specific video
Employee
testimonials from
sales people
XYZ co Careers
2285 followers
Join the sales team that is transforming the future.
Our sales people are passionate about what they do and making our customers happy.
Jobs at XYZ co
Ariel Hsiao
Marketing Manager
Emily Meinhardt
Account Executive
Account Executive
Strategic Account Executive
Todd Logan
VP of Finance
Hillary Carroll
Manager of Operations
Senior Account Executive
Sales Manager
Senior Manager
ABOUT Sales at XYZ co
Megan Jain
Account Executive
Your ideal passive
candidate
Talent Solutions
Watch the video for a peek into the
fast-paced world at our headquarters.
Every day, our employees are
working on exciting projects that
make a real difference for our
customers.
Director of Sales
Director of Sales – Central Region
Plus, we’re really excited to show off
our newly remodeled office space!
Check out the links below for more
about us:
Our Career Site ►
Amazon
18

19. Drive Action – Sales Career Page
Sales-Focused Example: LinkedIn Career Page Examples
Talent Solutions
19

20. Megan is hired!
The Sales Hiring Accelerator exposed Megan to your brand, generated
her interest with engaging content, drove her to apply through targeted
job outreach, and led to a great fit with your company.
Targeted
advertising
Sponsored
Jobs and Talent
Direct
Megan Jain
Account Executive
XYZ Co
Good fit
Targeted
LinkedIn
Career Page
Today
Megan: passive candidate at
Acme Co.
Talent Solutions
Hiring
Accelerator
90 days
Megan is hired!
Applicants, Pipeline, Action
20
20

21. Quantifiable Success Metrics
•
•
•
•
Candidate Results:
Total Job Views
Total Job Applicants
Total Candidate Flow into Recruiter (pipeline)
•
•
•
•
Brand-Driven Results:
Company and Career Page Views
Talent Brand Awareness
Followers
Talent Solutions
21

22. Talent Solutions
22