2. Title Screens: The SAW title looks as though it has been scratched into metal, which may be in order to portray people desperately trying to get out of the situations which will kill them. I used Times New Roman font for the Room 38 title screen as I felt that this one best reflected the school theme.
3. Production Company Logos: ‘Twisted Pictures’ looks to be a production company that specifies in horror films, with the branches full of thorns growing over the title. ‘Brown Pigeon Pictures’ doesn’t really look connected to the horror genre, however neither does the Universal logo and they produced Frankenstein, so I think this logo is still conventional.
4. Villains: Our villain is introduced in the first scene and it is made obvious who he as he is shown stabbing someone to death, sharpening knives and cutting up guts, however Jigsaw appears later on in the SAW trailer, probably because this is the third film so the target audience will already know who he is.
5. Establishing Shots: The SAW establishing shot is static and taken from above while ours is an arc of the room done at eye level. Our shot lasts longer than the SAW one does, but both fit well with style in which the trailer was done.
6. Pig Guts: There is less gore in the SAW trailer as the style of the film is to leave it to your imagination. Ours on the other hand has loads in it because it’s a convention of slasher horror and we thought that it looked good. I do think that we used too many shots of the guts in our trailer, however this is because we underestimated how many shots of different things we would need.
7. Title Screens: The SAW title screens show the writing getting bigger and have animation on them, while the Room 38 title screens remain the same. I think that we could have done more with the title screens in terms of animation, however they are still fairly conventional with the red on black look and capital letters.
8. Victims: The SAW trailer uses more close-ups of the victims to make the piece seem more mysterious and, in hindsight, I think that we should have done a similar thing in our trailer as ‘the close-up’ is a horror convention.
9. Props: I think that the props in the Room 38 horror trailer look really good. The blood and the knife are both well known and well used symbols of the horror genre, and I think this was something that we definitely got right in our project. The SAW props are more advanced than ours, with bombs and pig heads which I think reflects the newer era of horror while Room 38 is more traditional horror.
10. Villains At Work: Our villains worked in different ways, with Jigsaw speaking through the doll and his henchmen in pig heads, while Chad Becker is very much out in the open in our trailer. I think that both are effective ways of portraying villains and both are horror conventions that can be seen in a variety of films of the genre, for example ‘Scream’ and ‘Psycho’.