1. Web design Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers. The intent of web design[1] is to create a web site—a collection of electronic documents and applications that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs) and forms can be placed on the page using HTML/XHTML/XML tags.

3. Static pages don’t change content and layout with every request unless a human (web master/programmer) manually updates the page. A simple HTML page is an example of static content.

5. Web pages and web sites can be static pages, or can be programmed to be dynamic pages that automatically adapt content or visual appearance depending on a variety of factors, such as input from the end-user, input from the Webmaster or changes in the computing environment (such as the site's associated database having been modified).

7. Main article: Web accessibility

8. To be accessible, web pages and sites must conform to certain accessibility principles. These accessibility principles are known as the WCAG when talking about content. These can be grouped into the following main areas.

9. Use semantic markup that provides a meaningful structure to the document (i.e. web page)

10. Semantic markup also refers to semantically organizing the web page structure and publishing web services description accordingly so that they can be recognized by other web services on different web pages. Standards for semantic web are set by IEEE

11. Use a valid markup language that conforms to a published DTD or Schema

12. Provide text equivalents for any non-text components (e.g. images, multimedia)

13. Use hyperlinks that make sense when read out of context. (e.g. avoid "Click Here")

14. Don't use frames

15. Use CSS rather than HTML tables for layout

17. . These components include:

18. content - the information in a Web page or Web application, including:

19. natural information such as text, images, and sounds

20. code or markup that defines structure, presentation, etc.

21. Web browsers, media players, and other "user agents"

22. assistive technology, in some cases - screen readers, alternative keyboards, switches, scanning software, etc.

23. users' knowledge, experiences, and in some cases, adaptive strategies using the Web

24. developers - designers, coders, authors, etc., including developers with disabilities and users who contribute content

25. authoring tools - software that creates Web sites

27. Purposing web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important.

28. [edit] Context

31. Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as:

32. Audience Characteristics

33. Information Preferences

34. Computer Specifications

35. Web Experience

38. Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website – a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website.

39. In addition to planning the structure, the layout and interface of individual pages may be planned using a storyboard. In the process of storyboarding, a record is made of the description, purpose and title of each page in the site, and they are linked together according to the most effective and logical diagram type. Depending on the number of pages required for the website, documentation methods may include using pieces of paper and drawing lines to connect them, or creating the storyboard using computer software.

41. For the typical web sites, the basic aspects of design are:

42. A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned[citation needed].

47. Early Web design was less integrated with companies’ advertising campaigns, customer transactions, extranets, intranets and social networking. Web sites were seen largely as static onlinebrochures or database connection points, disconnected from the broader scopes of a business or project. Many Web sites are still disconnected from the broader project scope. As a result, many Web sites are needlessly difficult to use, indirect in their way of communicating, and suffer from a 'disconnected' or ineffective bureaucratic information architecture.