1. The quantity of color used is as important as the mix of colors. In a
previous unit we discussed how different colors convey different
messages.
Consider how that might vary across cultures. Can you think of
examples of color in action for conveying:
•Hot
•Cool,
•New
•Old
•Safe
•Dangerous
•Exciting
•Futuristic,
•Healthy
Assess the images on the following slides and analyze what emotions
they portray.
Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

2. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

3. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

4. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

5. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

6. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

7. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

8. Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color

9. Used in the creation of the Parthenon in Greece, the Golden Ratio is considered to contain proportional harmony
in both aesthetic beauty & structural integrity. To determine the Golden Ratio: divide a rectangle into two parts
so that the length of the longer section divided by the length of the smaller section is also equal to the whole
length divided by the longer section.
Color
Elements of Design
Unit 1: Intro and Program Discussion
Module 2: The Psychology of Color