Popforms Pitch Deck - Series Seed

Kate Matsudaira
kate@popforms.com
206.992.8580
April 2013

$156b
companies spend
EACH YEAR ON TRAINING
managers & employees
but still struggle
to make their
leaders e≠ective
proprietary & confidential - copyright 2013 PopForms

... and billions on software for managers and employees

There’s still no solution to help managers be more e≠ective
Goal Setting
Status e-mails
Project communication
Performance reviews
More meetings
Development plans
Mentoring
360 feedback
All-hands meetings
Attend conferences
Courses & Training
Industry memberships
Off-sites
The nuts and bolts of leadership
Leadership
Software

HR solutions exist to achieve HR goals
not employee & team lead goals

What can managers do today?
In the US, companies spend $13.6b on leadership training.
#<$50
$$1000+
8
Executive
Coaches
Courses Conferences

Books Articles
Ló 

New Category: Leadership Software

Ine≠ective leadership wastes millions of dollars through poor team
performance and employee churn
=
70%
10%
20%
Entry
level
Mid
mgmt
Senior
mgmt
Ave annual salaries $30k $70k $150k
$17.3M $11.6M $12.4M
Company with 10,000 employees
$41.3M
770
people
220
people
110
people
Annual loss of talent
@11% turnover
$22.5k $52.5k $112.5kCost to replace
@75% salary
In bottom line
turnover costs

Unmotivated employees costs US companies
$300b each year in lost productivity
Companies with high levels of employee
engagement saw a 19.2% increase in
operating income
Companies with low
levels of engagement
saw a 32.7% decline
in operating income
86% of engaged employees said they felt
happy very often at work
actively disengaged
employees cost the
organization $3,400 for
every $10,000 in salary

Most companies focus on the shiny stu≠ instead of what’s important
What companies do today
What employees say would spark better
performance
Employees crave strong leadership and professional growth opportunities
Pizza Party!!!!
$25
Best Ninja
Paper plane
Pro Epic Mo
25%
23%
14%
Greater clarity about what the
organization needs me to do and why
Development opportunities
Regular, specific feedback about job
performance

Popforms makes managers better leaders
Leadership looks like art when you don’t know the science behind it.
Most managers don’t know best practices.
Software can fix this by blending content into workflow.
38%
high engagement when
companies focus on talent
management and retention
40% decreased turnover from
investing in employees
every $1 invested in employees
translates to $10 in profits
35%employee development
can boost morale

We’ve hit a nerve
60+ customer conversations
900+ people waiting for early
access
Product launch on 8/30
Already turned down 7-digit acquisition offer
email
Basecamp
Jira
Asana
Trello
Productivity
Training
Coaching &
Feedback
People
Management

The Plan
Customer Acquisition
Leverage existing organic audience
(newsletter & blog)
Goal based courses - potential partnerships
with content producers
Paid online marketing (targeted via LinkedIn &
Facebook)
Focused on selling to teams and managers.
Start with a lower price point ~$50 per
month/per team.
Within 6 months of launch, expand the
offering into multi-team and higher price
points.
Viral through employees - not another tool
forced upon them. We want to create tools
that will save time and they will want to use,
and advocate for their managers to use.
We have traction and an
existing audience

Financing
Advisor
Kate Matsudaira
CEO & Founder CEO, Google Comparison Founder, KISSmetrics DLA Piper
Dan Shapiro Hiten Shah Megan Muir
LegalCEO Advisor
Raising: $1M
Hi!
Pop

Kate Matsudaira
kate@popforms.com
April 2013

Popforms Pitch Deck - Series Seed

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