A guide to marketing your small business on Facebook without spending a fortune. Covering everything from the difference between a personal profile and a business page, to top tips to rock your social media world.

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Facebook
How to make friends with the evil genius and market your business without spending a fortune

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Why use Facebook?
 It’s the biggest social media network
 At the end of 2013 Facebook has 1.23billion monthly users
 24 million Britons log on every day.
 Your clients are there, just waiting to find you.

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Here’s what we’ll cover this evening…
 The basics including how to set up your Business page
 Ideas for creative posts that get attention
 How to get more likes!
 Working the group page
 A schedule to save you time

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THE BASICS
Personal Profile vs Business Page
A Personal Profile Is… A Business Page Is…
 For people
 Add friends to see posts
 Created using personal info
 One login
 For businesses
 Like the page to see the
posts
 Created via a personal
account
 Can have multiple admins

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A business page….
 Must be linked to a personal profile, which must be set up in
your own name.
 You can use your personal profile to promote your business, if
you like.
 You can control who sees your posts on your personal page
which can help with this.

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Advantages of using a business page
 More easily found - when people search for businesses by
location they can find you
 Analytics help you to understand what sort of posts work for
your clients

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Define the purpose of your page
 Demonstrate your expertise
 Building trust
 Reach new clients
 Spreading awareness of signing
 Getting people to ring/email/message you
 Build professional relationships in the area
 Educate Entertain
 Engage your ‘likers’

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HOW TO GET LIKES
(and why should they like your page anyway?)
 It is crucial you give people a valid reason to like your page – AND follow
through with it!
 Tell people in person
 Tell people in your emails
 Invite your friends to like your page, by posting the url (from your web browser). Or share
your page – (from 3 spots on cover)
 Import your contacts from your email address book
 Send a message within Facebook

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HOW TO GET LIKES
(and why should they like your page anyway?)
 Share page in local groups, but not too often
 Tag your page on your personal profile in the about section
http://www.marismith.com/mistake-personal-facebook-profile-employer-link/
 Put the address on your email signature
 Cards/leaflets/etc.
 Don’t bother with ladders – they won’t be interested in your posts
 Tag the venues you use if you can, so people can find you that way
 It is NOT about the numbers!

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Ideas for creative posts that get attention
 Be your authentic self; friendly and natural. It can take some
time to find your ‘voice’.
 Watch what is working for other people’s pages and see how
you can adapt it.
 Use your page insights to see what works and what does not
 Do what www.likealizer.com tell you

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Some ideas for posts…
 Images – canva.com is fab!
 Use a call to action i.e.
 Fill in the blank
 Add a caption
 Ask do you agree?
 Either/or questions
 What have you been reading/films/blogs etc
 Ask for advice/recommendations
 Behind the scenes pics

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Some more ideas for posts…
 Competitions – can now be run on your timeline – see buttonsy for give-aways etc.
 … of the week sign/baby/class/fan/song
 Facebook Friday
 Do you wish you were here?
 Use inspirational or funny quotes
 Keep it brief
 Be the Sing & Sign brand - safe, fun, educational,
 Scenarios from your classes
 Tips on signing
 Limit advertising posts to about 10%-20% of your output
 Change your cover image to match the seasons.

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ALL ABOUT THE GROUP
Public Groups
The rules Good for…
 Anyone can join, be added or
invited by a member
 Anyone can see the group’s
members
 Anyone can see what is posted
in the group
 Anyone can find the group in
the search box
 expanding your business
 Will be great for reaching new
clients because when people
comment their friends will see.
 But it won’t be the place for
sharing private or sensitive
matters.

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Closed Group
The rules… Good for…
 Anyone can ask to join, be
added or invited by a member
 Anyone can see who the
group’s members are
 Only members can see what’s
posted
 Anyone can find the group
 Will be great for clients to ask
questions, share experiences
and the woes and triumphs of
parenting.
 Or as a group for related
businesses in your area.
 Networking

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Secret Group
The rules… Good for…
 Anyone can join but they have
to be added or invited by a
member
 Only members can see what is
posted
 Only members can find the
group
 Sharing photos or other
information you don’t want to be
widely seen.
 Organising an event
 Writing a document
Don’t forget to use local groups to network and
spread the word about your classes using
appropriate FB etiquette.

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A SCHEDULE TO SAVE YOU TIME
Avoid Facebook time suck by….
 Keep your purpose at the front of your mind
 Schedule your Fb posting time into your diary
 Set your alarm to time yourself
 Schedule your posts in advance using Facebook’s handy scheduler

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Keep a diary that includes…
 Local events
 Valentines/Mothers Day/Christmas
 Awareness days http://www.national-awareness-days.com/
 Term dates
 Birthdays
 Any competitions etc. that you have planned.
 So you can have images ready for banners and posts
canva.com

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A schedule for you to consider…
(but you will have your own depending on your objectives)
Weekly Daily
 Check insights
 Check goals
 Post questions and respond to
people in groups – networking,
not advertising.
 Schedule posts for your page
 Post on other pages to build
relationships
 Check page through the day
and respond
 Respond within 30 mins!
 Share posts to personal page if
appropriate

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Don’t Panic!
Value quality over quantity
 Be friendly
 Be helpful
 Be consistent
 Be positive
 Don’t be pushy
 Play a long game
Facebook operates like any other social situation

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Find Kate at fruit nation
 Kate.codrington@gmail.com
 Fruit nation web www.fruit-nation.co.uk
 Fruit nation blog http://bit.ly/fruityblog
 Fruit nation regular tips http://bit.ly/fruitytipsforsmallbiz
Or drop by my Facebook page www.facebook.com/fruitnation and
let me know how your page is doing!