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PR in France
1.
PR market in
France Claire Giannini Anthony Rousselle Pierre Babinet
2.
2007-French compagnies’ expenses
in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro
3.
Targets of PR
expenses
4.
Targets of PR
expenses
5.
% of total
budget
6.
PR & employment
3000 employees 220 agencies
7.
French PR representatives
ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
8.
Politics and PR
in France The Sarkozy strategy
9.
10.
11.
12.
13.
14.
15.
16.
17.
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19.
20.
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