Attracting Big Fish and Reeling Them In With Your Website and Inbound Marketing
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The slides for the PureDriven webinar hosted November 21, 2013. For the full E-book associated with this slideshow, visit: http://info.puredriven.com/going-fishing-for-customers-ebook
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Attracting Big Fish and Reeling Them In With Your Website and Inbound Marketing
- 1. ATTRACTING THE BIG FISH AND REELING THEM IN WITH ACCELERATED LEAD GROWTH Next Webinar: December 17, 2013 Developing a Manufacturer’s Marketing Plan for 2014
- 2. http://www.linkedin.com/in/darrenjohnsonstrategy Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
- 3. Strangers Leads NURTURE & MONITOR Visitors Promoters Customers ATTRACT CONVERT CLOSE DELIGHT Blog | Keywords Forms | Calls-to-Action Email | Signals Events | Social Inbox Social Media Landing pages Workflows Smart Content Accelerated Lead Growth is PureDriven’s trademark inbound marketing program we offer for manufacturers. The ALG program is only offered by PureDriven. For the purposes of this e-Book, we will be using terms “Accelerated Lead Growth” and “Inbound Marketing” interchangeably.
- 4. FISHING 6 Steps When Fishing 6 Steps When Marketing Planning Research and Development Baiting Content Creation Casting Distribution Waiting Nurturing Setting the Hook Converting Reeling in the Fish Closing Leads
- 5. Do I have the right tools? Fishing Rod, Reels, Line? Is my tackle box packed correctly? Do we have a What kind of fish are we going for? guide to show us the way? Do I have a fish finder? Where are the fish? GPS? Maps? Poll: How Many THE INTERNET IS AN OCEAN Leads Came From Your You need to have a solid plan Before you leave the shore. Website?
- 6. 1.8 Million FB likes 2 Million searches 571 new websites 204 Million Emails Sent 72 hours of video upload
- 7. POLL: WHEN WAS YOUR LAST WEBSITE REDESIGN? ALL THE ACTION IS TAKING PLACE ON YOUR WEBSITE Therefore, your website should be reflecting the latest in design and code developments. 1 2 3 Within the last 12 months More than a year I don’t know?
- 8. CONTENT is educational and engaging information that is developed based Question: off your research of your target market. Are you giving premium content offers? CONTENT OVERVIEW: Blogging is the fishing line. Premium Content is the bait. Compelling content can dramatically increase your lead It is a cornerstone of content. Free trials, demos, ebooks, etc. generation and build your trust and authority as an industry THOUGHT LEADER.
- 9. Casting your line out into the digital ocean is the process of distribution. SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION PAID ADVERTISING
- 10. CTA’S LANDING PAGES FORMS CALL TO ACTIONS LANDING PAGES FORMS A banner, button, or some type of Any page on the web on which one A list of questions you ask your graphical text on a website that will might land that has a form and call the attention of your website visitors to your premium offer. exists solely to capture a visitor’s customers when they get to your landing page. information on that form. Question: Are you using these items?
- 11. Lead Nurturing involves creating WORKFLOWS, which includes setting up pre-developed sets of email marketing, social media and call triggers that are automatically sent out in pre-determined sequences based off the lead’s activities. For Example:
- 12. CLOSE THE INBOUND LEAD. A consultative sales process is recommended There are six principles to the CONSULTATIVE SALES PROCESS: RESEARCH ASK LISTEN HELP QUALIFY CLOSE
- 13. PLAN BAIT CAST WAIT SET THE HOOK REEL IT IN LEARN MORE ABOUT THE ALG SOFTWARE BY GETTING STARTED WITH A FREE 30-DAY TRIAL http://info.puredriven.com/30-day-alg-software-trial ?