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Ad agencies 1
Ad agencies 2
Introduction
• Service business dedicated to creating, planning, and
handling advertising (and sometimes other forms of promotion) for its
clients.
• Hired to produce television commercials and radio commercials as part
of an advertising campaign.
• SIX major departments in any advertising agency –
1. Account Service
2. Account Planning
3. Creative
4. Finance & Accounts
5. Production
Work Environment
• Friendly
• Comfortable offices operating in a teamwork environment
• Long hours, including evenings and weekends
Ad agencies 3
Ad agencies 4
• Founded in 1948 by David Ogilvy & Benson Mather.
• After a short and successful career in sales Ogilvy had been employed
in London in 1935 by his brother Francis Ogilvy at the British ad shop
Mather & Crowther which had been founded by Edmund Mather in
1850.
Ad agencies 5
Clients
• American Express (since 1962)
• British American Tobacco (since 1981)
• Amway (since 2009)
• Coca-Cola Company (since 2001)
• Louis Vuitton (since 2006)
• Vodafone
• Ministry of Tourism
• Perfetti
• Max New York Life Insurance
Ad agencies 6
Campaigns
• Vodafone – Zoo Zoo
• Ministry of Tourism - Incredible India
• Dove – One quarter moisturizing cream
• KFC’s – Popcorn Chicken
• Sprite – Chalo apni chaal
Ad agencies 7
• 2013 Cannes : Ogilvy & Mather collected 1 Titanium Grand Prix, 3
Grand Prix, 1 Creative Effectiveness, 37 Gold, 46 Silver, and 67
Bronze Lions. 155 Lions in total, nearly double the amount it hauled
last year.
• 2013 Goa fest : Ogilvy did not take part in this year’s Goa fest
Achievements
Ad agencies 8
Ad agencies 9
Piyush Pandey
• Executive Chairman and Creative Director, South Asia, Ogilvy &
Mather India
• With Ogilvy since 1st August, 1982
• Cadbury Dairy Milk
• Feviquick
• Favorite David Ogilvy quote is:
"The psychiatrists say that everybody should have a hobby.
The hobby I recommend is advertising."
Ad agencies 10
Ad agencies 11
Ad agencies 12
Cadbury old Ad
• JWT is a global advertising and marketing agency with more
than 200 offices in 90 countries.
• Fourth-largest agency network in the world.
• Founded by William James Carlton in 1864.
• Then acquired by James Walter Thompson company.
• JWT's network has nearly 10,000 employees in more than 200
offices in over 90 countries, who serve over 1,200 clients.
Ad agencies 13
CLIENTS
Ad agencies 14
• Nestle Kit Kat campaign
• Royal Caribbean - The sea is calling
• HSBC Insurance – Iceberg
• Ford – Reading your mind
• Coca Cola – Goals
• Nokia – Morning
• Vodafone – Relay race
• Shell – Power of V Deux
Campaigns
Ad agencies 15
• JWT set benchmarks by winning 11 gold lions , 12 silver lions and 9
bronze lions at the CANNES LIONS FESTIVAL 2013.
• JWT won 1 grand cristal , 14 gold cristals , 35 silver cristals and 8
bronze cristals at 2013 CRISTAL AWARDS .
• “ ADVERTISING NETWORK OF THE YEAR ” – Title won by JWT
at 2013 CRISTAL AWARDS.
• JWT India – 3rd at GOAFEST CREATIVE ABBY 2013 after winning 5
gold , 17 silver and 26 bronze medals.
Ad agencies 16
Achievements
Ad agencies 17
Ad agencies 18
Ad agencies 19
Times of India – I lead India
• Mr. Krishanamurthy started Mudra on 25th march 1980 with
1 brand i.e. Vimal.
• Today Mudra has more than 125 clients
• Mudra currently covered 1,75,000 villages, 4,000 towns
across 21 states.
Ad agencies 20
Four pillars of MUDRA
Ad agencies 21
• Currently ranked in 3rd
largest.
• Exceed a turnover in excess
of 15 billion .
• Last year there topline
growth was about 25 percent
• Registered 30-40 percent
bottom line growth.
Current Situation
• HDFC Bank
• Hindustan Unilever
• IDBI Bank Group
• ICICI Prudential Mutual Funds
• Idea Cellular
• Johnson & Johnson
• McDonalds
• Mother Dairy
• PepsiCo
• Policybazaar.com
• Volkswagen
• Wipro
Clients
Ad agencies 23
Famous Campaigns
Ad agencies 24
Ad agencies 25
Achievements
• Seventh edition of Pepper Creative Awards 2013, DDB Mudra was
crowned the Agency of the Year
• 2103 Goa fest : Gold for Print ad
• International Awards won 236.
• National Awards won 931.
Ad agencies 26
Ad agencies 27
Ad agencies 28
Policybazaar.com
• TRUTH WELL TOLD -1912
• Operates 180 Offices across 120
countries
• No. of Employees – more than 1000
McCAAN Erickson
Ad agencies 29
• McCann Erickson (the world’s largest advertising agency network);
• MRM (digital marketing/relationship management);
• Momentum (experiential marketing);
• McCann Health (professional/dtc communications);
• Craft Worldwide (global production);
• UM (media management);
• Weber Shandwick (public relations) and
• FutureBrand (consulting/design)
Ad agencies 30
Clients
Ad agencies 31
Campaigns
• Chevrolet - ‘Sang rishte chale'
• Alpenliebe Choco Eclairs –
• MasterCard TVC – "There are some things money can't buy, for everything
else there's MasterCard”
• TVS Apache - "TVS Apache RTR 160. Scarily fast.“
• Saffola - ‘World Heart Day’.
• Coca-Cola - “Khushiyan Baatne Se Hi Badhti Hain”
• Dulux Paints - 'Apne Rang Chhalakne Do'
• Coca Cola - “Coke Khule Toh Baat Chale”
• TVS Scooty Pept- “Go Babelicious”
Ad agencies 32
• 2013 Goa fest : McCann Worldgroup picked up a Print Grand Prix,
with 7 Golds among its 56 Abbys
1. Won the Print Grand Prix for its series Villa, Bank and Highrise, for client
Active Total Security Systems
2. 7 Gold Abbys in the categories of Design (Young Presidents Organization,
two for Dish TV), Direct (Big CBS Spark), Print Craft (Videocon), Film
(Chlormint) and Integrated (Stayfree Women for change)
• 40th Annual One Show : Won "Best of Show" & Most Awarded
Campaign ; Ranked as 3rd Most Awarded Network
Achievements
Ad agencies 33
• Asian Paints,Cadbury,CNN IBN India Rising,Vacao Scooty,Close-
up,Ponds,ING,Coke: Ummeedon wali dhoop are some award winning
• NDTV India (Sach dikhate hain hum),Saffola (Abhi to main jawan hoon) LG,
Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda
matlab Coca-Cola campaign with Aamir Khan.
• Happydent television commercial is considered by experts
as India's best ad till date.
• He has rightfully earned the title of "The Ad Guru of India".
Parsoon Joshi
Ad agencies 34
Ad agencies 35
Ad agencies 36
Ad agencies 37
Aamir Khan – Coke ad 2
Aamir Khan – Coke ad 1
• Founded in 1939 as part of HUL named as Lintas
• Global merger with IPG networks , thus named ,Lowe Lintas
• Employs more than 750 people
• Headquarters in Mumbai
• Offers the following –
Advertising and Marketing Communications, Digital Solutions,
Identity and Graphic Design, Public Relations, Rural and Below the
line Communications, Healthcare communication. Healthcare and
Film Production.
Ad agencies 38
Lowe
Lintas
dCell,
Divisions
Ad agencies 39
Clients
Ad agencies 40
• ICICI Life Insurance- "Par bande ache hai"
• Tata Tea - Jaago Re
• Idea - "You're my Pumpkin Pumpkin, Honey Bunny!"; What
an Idea!
• Bajaj Auto - Hamaara Bajaj
• Surf Excel - Daag Achhe Hain
• ICICI Prudential - Jeetey Raho
• Lifebuoy - Koi Darr Nahin
• Axis Bank - Badhti ka naam zindagi
Famous Campaigns
Ad agencies 41
Ad agencies 42
Achievements
• Lowe Lintas have stayed away from all
awards shows in the country for a
decade now. 10 years – stayed away
from industry awards.
• But on June 6, 2103, the agency raised a
cheer to its own best work of last year –
and also the best work of its competition.
• The True Show is held in only those
years when the agency has done some
outstanding work which need to be
appreciated some more.
Ad agencies 43
R.Balki
• Chairman & Chief Creative Officer of Lowe Lintas
• Started his career at 23 from Mudra
• An ad filmmaker and Hindi film director
• Cheeni Kum (2007) and Paa (2009)
• Daag Achche Hain for Surf Excel,
• Jaago re ads for Tata Tea
• “Walk when you talk" Idea Cellular advertising campaign.
Ad agencies 44
Ad agencies 45
Ad agencies 46
Axis bank – Badhiti ka naam
zindagi
ICICI Bank – Bande ache
hain
Ad agencies 47

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5 best ad agencies

  • 2. Ad agencies 2 Introduction • Service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. • Hired to produce television commercials and radio commercials as part of an advertising campaign. • SIX major departments in any advertising agency – 1. Account Service 2. Account Planning 3. Creative 4. Finance & Accounts 5. Production
  • 3. Work Environment • Friendly • Comfortable offices operating in a teamwork environment • Long hours, including evenings and weekends Ad agencies 3
  • 5. • Founded in 1948 by David Ogilvy & Benson Mather. • After a short and successful career in sales Ogilvy had been employed in London in 1935 by his brother Francis Ogilvy at the British ad shop Mather & Crowther which had been founded by Edmund Mather in 1850. Ad agencies 5
  • 6. Clients • American Express (since 1962) • British American Tobacco (since 1981) • Amway (since 2009) • Coca-Cola Company (since 2001) • Louis Vuitton (since 2006) • Vodafone • Ministry of Tourism • Perfetti • Max New York Life Insurance Ad agencies 6
  • 7. Campaigns • Vodafone – Zoo Zoo • Ministry of Tourism - Incredible India • Dove – One quarter moisturizing cream • KFC’s – Popcorn Chicken • Sprite – Chalo apni chaal Ad agencies 7
  • 8. • 2013 Cannes : Ogilvy & Mather collected 1 Titanium Grand Prix, 3 Grand Prix, 1 Creative Effectiveness, 37 Gold, 46 Silver, and 67 Bronze Lions. 155 Lions in total, nearly double the amount it hauled last year. • 2013 Goa fest : Ogilvy did not take part in this year’s Goa fest Achievements Ad agencies 8
  • 9. Ad agencies 9 Piyush Pandey • Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India • With Ogilvy since 1st August, 1982 • Cadbury Dairy Milk • Feviquick • Favorite David Ogilvy quote is: "The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising."
  • 13. • JWT is a global advertising and marketing agency with more than 200 offices in 90 countries. • Fourth-largest agency network in the world. • Founded by William James Carlton in 1864. • Then acquired by James Walter Thompson company. • JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients. Ad agencies 13
  • 15. • Nestle Kit Kat campaign • Royal Caribbean - The sea is calling • HSBC Insurance – Iceberg • Ford – Reading your mind • Coca Cola – Goals • Nokia – Morning • Vodafone – Relay race • Shell – Power of V Deux Campaigns Ad agencies 15
  • 16. • JWT set benchmarks by winning 11 gold lions , 12 silver lions and 9 bronze lions at the CANNES LIONS FESTIVAL 2013. • JWT won 1 grand cristal , 14 gold cristals , 35 silver cristals and 8 bronze cristals at 2013 CRISTAL AWARDS . • “ ADVERTISING NETWORK OF THE YEAR ” – Title won by JWT at 2013 CRISTAL AWARDS. • JWT India – 3rd at GOAFEST CREATIVE ABBY 2013 after winning 5 gold , 17 silver and 26 bronze medals. Ad agencies 16 Achievements
  • 19. Ad agencies 19 Times of India – I lead India
  • 20. • Mr. Krishanamurthy started Mudra on 25th march 1980 with 1 brand i.e. Vimal. • Today Mudra has more than 125 clients • Mudra currently covered 1,75,000 villages, 4,000 towns across 21 states. Ad agencies 20
  • 21. Four pillars of MUDRA Ad agencies 21
  • 22. • Currently ranked in 3rd largest. • Exceed a turnover in excess of 15 billion . • Last year there topline growth was about 25 percent • Registered 30-40 percent bottom line growth. Current Situation
  • 23. • HDFC Bank • Hindustan Unilever • IDBI Bank Group • ICICI Prudential Mutual Funds • Idea Cellular • Johnson & Johnson • McDonalds • Mother Dairy • PepsiCo • Policybazaar.com • Volkswagen • Wipro Clients Ad agencies 23
  • 25. Ad agencies 25 Achievements • Seventh edition of Pepper Creative Awards 2013, DDB Mudra was crowned the Agency of the Year • 2103 Goa fest : Gold for Print ad • International Awards won 236. • National Awards won 931.
  • 29. • TRUTH WELL TOLD -1912 • Operates 180 Offices across 120 countries • No. of Employees – more than 1000 McCAAN Erickson Ad agencies 29
  • 30. • McCann Erickson (the world’s largest advertising agency network); • MRM (digital marketing/relationship management); • Momentum (experiential marketing); • McCann Health (professional/dtc communications); • Craft Worldwide (global production); • UM (media management); • Weber Shandwick (public relations) and • FutureBrand (consulting/design) Ad agencies 30
  • 32. Campaigns • Chevrolet - ‘Sang rishte chale' • Alpenliebe Choco Eclairs – • MasterCard TVC – "There are some things money can't buy, for everything else there's MasterCard” • TVS Apache - "TVS Apache RTR 160. Scarily fast.“ • Saffola - ‘World Heart Day’. • Coca-Cola - “Khushiyan Baatne Se Hi Badhti Hain” • Dulux Paints - 'Apne Rang Chhalakne Do' • Coca Cola - “Coke Khule Toh Baat Chale” • TVS Scooty Pept- “Go Babelicious” Ad agencies 32
  • 33. • 2013 Goa fest : McCann Worldgroup picked up a Print Grand Prix, with 7 Golds among its 56 Abbys 1. Won the Print Grand Prix for its series Villa, Bank and Highrise, for client Active Total Security Systems 2. 7 Gold Abbys in the categories of Design (Young Presidents Organization, two for Dish TV), Direct (Big CBS Spark), Print Craft (Videocon), Film (Chlormint) and Integrated (Stayfree Women for change) • 40th Annual One Show : Won "Best of Show" & Most Awarded Campaign ; Ranked as 3rd Most Awarded Network Achievements Ad agencies 33
  • 34. • Asian Paints,Cadbury,CNN IBN India Rising,Vacao Scooty,Close- up,Ponds,ING,Coke: Ummeedon wali dhoop are some award winning • NDTV India (Sach dikhate hain hum),Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. • Happydent television commercial is considered by experts as India's best ad till date. • He has rightfully earned the title of "The Ad Guru of India". Parsoon Joshi Ad agencies 34
  • 37. Ad agencies 37 Aamir Khan – Coke ad 2 Aamir Khan – Coke ad 1
  • 38. • Founded in 1939 as part of HUL named as Lintas • Global merger with IPG networks , thus named ,Lowe Lintas • Employs more than 750 people • Headquarters in Mumbai • Offers the following – Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communication. Healthcare and Film Production. Ad agencies 38
  • 41. • ICICI Life Insurance- "Par bande ache hai" • Tata Tea - Jaago Re • Idea - "You're my Pumpkin Pumpkin, Honey Bunny!"; What an Idea! • Bajaj Auto - Hamaara Bajaj • Surf Excel - Daag Achhe Hain • ICICI Prudential - Jeetey Raho • Lifebuoy - Koi Darr Nahin • Axis Bank - Badhti ka naam zindagi Famous Campaigns Ad agencies 41
  • 42. Ad agencies 42 Achievements • Lowe Lintas have stayed away from all awards shows in the country for a decade now. 10 years – stayed away from industry awards. • But on June 6, 2103, the agency raised a cheer to its own best work of last year – and also the best work of its competition. • The True Show is held in only those years when the agency has done some outstanding work which need to be appreciated some more.
  • 43. Ad agencies 43 R.Balki • Chairman & Chief Creative Officer of Lowe Lintas • Started his career at 23 from Mudra • An ad filmmaker and Hindi film director • Cheeni Kum (2007) and Paa (2009) • Daag Achche Hain for Surf Excel, • Jaago re ads for Tata Tea • “Walk when you talk" Idea Cellular advertising campaign.
  • 46. Ad agencies 46 Axis bank – Badhiti ka naam zindagi ICICI Bank – Bande ache hain

Notas do Editor

  1. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. 
  2. LinOpinion is the public relations division dCell is the strategic design consultancy division of Lowe Lintas LinHealth is the healthcare solutions division of Lowe Lintas & Partners. Linterland is the specialist rural marketing and communication division of Lowe Lintas & Partners LinProductions is the inhouse production and audio visual division of Lowe Lintas & Partners
  3. Tata tea – jaago re : The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. Since 2009, Tata Tea JaagoRe has been an active component of Tata Tea's marketing initiatives. The focus of Tata Tea's JaagoRe campaign has varied through the years. ICICI life insurance : The new campaign is themed around the goodness of men who take care of their family. The man cares for his family members and protects them every day. This thought of protection is always there but is understated. We saw this ‘understated but important’ facet of the man as an opportunity. So, we are celebrating the everyday goodness of the family man. This also resonates with the role life insurance plays in our lives – understated care  2013 - Ongoing  : Power Of 49[edit source | editbeta] The current Jaago Re campaign has centred around women's empowerment. The campaign aims to encourage women - who are 49% of the electorate - to vote as a block in the 2013 Indian General Election, increasing their ability to collectively demand attention and action from election candidates to make changes in their election manifestos towards more women's safety and welfare focussed measures. Lifebuoy social mission : Hindustan Unilever’s soap brand Lifebuoy has launched a social media campaign ‘Saving Lives’, inviting people to pledge support for the health initiatives it has undertaken on ground.