The document introduces Karthik Balasubramani, a mechanical engineer who has a passion for marketing and using his creative skills in corporate environments. It provides details about his experience in social media marketing, ghost writing for technology blogs, and working on corporate communications and content creation for various clients. Contact information is also included for Karthik across email, social media, Skype, and his blog.

1. Welcome
Karthik Balasubramani
Freelance Digital Marketer
Marketing Analyst
Creative Writer/Analyst
Marketing & Corporate Communications
Writer
13 August 2013
1
Follow Me! @kartzb /kartzb

2. Introduction
13 August 2013
2
Follow Me! @kartzb /kartzb
About Me
A mechanical engineer by profession, my interest is more than
just technology. I believe that marketing is the critical aspect of
a product’s success. For me having an understanding of
technology products have to be marketed in the right way to
capture the market. Any product is a game-changer when
marketed in the right way. Acceptance takes time, but that’s
where a marketer is put real test. To market u need more than
just convincing skills!
What started as a creative journey gave me an experience of how I could use my
creative skills in the corporate environment. Though I currently occupy a technical role
at Assystem India. I continue to pursue my passion for writing, an active internet buff, I
follow industry trends in advertising and marketing. With the diversities in my
knowledge base, work and my creative passion, I envision myself to become a future
CMO.

3. 13 August 2013
3
Follow Me! @kartzb /kartzb
Experience
• Social Media Marketing for job board serving several international clients.
• Developed a corporate presentation on Social Hiring strategy. Ghost writer for
several technology blogs.
• Social media marketing for a writers forum.
•Linkedin marketing for a global event.
• Corporate communications for academic institution, web content creation.
• Mobile application review writing.
• Member of the Editorial team for Assystem corporate internal magazine and
corporate communication team.
• Writer for Assystem internal corporate magazine.
• Responsible for creating a corporate video showing Assytem’s global presence.

4. 4Connect
Email:
karthik.twb@gmail.com
On the web
twitter.com/kartzb
facebook.com/kartzb
Skype: karthik.twb
Blog:
kartzdigitalfootprint.wordpress.com