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What is Brand Identity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Brand Identity? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Brand Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Building
Marketing Vehicles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much does it cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Steps  (continued) ,[object Object],[object Object],[object Object],[object Object]
Branding Steps  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Steps  (continued) ,[object Object],[object Object],[object Object],[object Object]
Branding Steps  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
US Mint
US Mint
US Mint
US Mint
US Mint
US Postal Service
US Postal Service
US Postal Service
Corporate
Keller and Heckman LLP
Linklaters, LLP
Linklaters, LLP
Fox, Bennett & Turner
Fox, Bennett & Turner
Global Services
Global Services
Global Services
The QED Group
The QED Group
The QED Group
The QED Group
Education
Johns Hopkins University
Johns Hopkins University
Johns Hopkins University
Johns Hopkins University
Science of Racing
Science of Racing
Science of Racing
Keys to building successful brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a good brand does ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time to create! ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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