From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home
Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.
This session was very well attended.
Those present for this standing-room only attendance (and into the hall) session where highly engaged, demonstrating marketers are very interested in making the most of their entire digital strategy and investments.
6. #1:
The static, central
marketplace no longer
dominates commerce.
Brands must meet customers
wherever they are.
#PubCon Rebecca Murtagh @VirtualMarketer
7. Global Social Media Share – March 2013
Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon
#PubCon Rebecca Murtagh @VirtualMarketer
8. U.S. Social Media Share – March 2013
#PubCon Rebecca Murtagh @VirtualMarketer
9. #2:
Social users are fickle,
forcing efforts on
multiple social fronts.
Visibility across many platforms is
more realistic when the website
remains the common, primary
destination for all efforts.
Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon
#PubCon Rebecca Murtagh @VirtualMarketer
14. #3:
Social Platforms Have
Limitations & Terms
Brands enjoy more freedom &
control when mission-critical
activity resides on the website.
#PubCon Rebecca Murtagh @VirtualMarketer
16. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon
m not an attorney, but this is worthy of careful considera
#PubCon Rebecca Murtagh @VirtualMarketer
17. #4:
Facebook is not your friend.
Social Media Platforms are self-
contained businesses with their
own goals and agenda.
Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon
#PubCon Rebecca Murtagh @VirtualMarketer
18. #4:
Facebook is not your friend.
Social Media Platforms are self-
contained businesses with their
own goals and agenda.
#PubCon Rebecca Murtagh @VirtualMarketer
19. #5:
Total from E-Commerce Sales
can be greatly diminished on
social platforms.
Website-based transactions enable
cross-selling, nimble management,
control of policies etc.
#PubCon Rebecca Murtagh @VirtualMarketer
23. #6:
Social platforms collect
much, yet share precious
little Data.
Website-centric activity enables
measurement of KPI’s,
user activity, analytics, etc.
#PubCon Rebecca Murtagh @VirtualMarketer
24. #7:
Social Platforms Assumes
Ownership of Content and
Relationships
Website enables brands to
cultivate relationships with
customers, on their own terms.
#PubCon Rebecca Murtagh @VirtualMarketer
25. #8:
Leaving customer on social
platforms reduces SEO
benefit.
Search Engines openly state
their affinity for social, making
relationship activity and linking
valuable to the SEO initiative.
#PubCon Rebecca Murtagh @VirtualMarketer
26.
27.
28. #9:
A great deal of activity on
social platforms is not
visible in search.
Using the website to publish and
facilitate conversion can directly
support organic search.
#PubCon Rebecca Murtagh @VirtualMarketer
30. #10:
Owned + Earned = Authority
Brands can build authority,
visibility and results by
strategically leveraging the
relationship between owned and
earned assets.
#PubCon Rebecca Murtagh @VirtualMarketer
36. There’s no place like home,
There’s no place like home,
There’s no place like home.
37. Thanks for viewing!
Because I ran out of books
at the event, I’m offering
you an exclusive discount:
25% off my book!
j.mp/YDKKG3
Use promo code:
LWFY5NUA
Notas do Editor
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC