4. MARKETING FRAMEWORK
1. SET STRATEGY: What are your higher level goals?
What does success look like?
2. PLAN TACTICS: What types of communications will
we use to achieve our goals and how will we
measure results?
3. EXECUTE COMMUNICATION: Communicate with
your audience using planned tactics.
4. ASSESS RESULTS: Did we achieve our goals? What
can we do better next time?
10. “This college cares more about school
image than students. You will be a piece of
merchandise when you get there.
Gorgeous campus is probably where
99.999% of tuition goes.”
11. “The buildings are in awful condition. I was fortunate
enough to have a private bath, but I really wish I didn't.
The room was a combination of mold, rust, and water
stains. I can count with my fingers how many warm
(hot is totally out of the question) showers I took.”
12. “I would change the way the administration is run.
A lot of times it feels despite the ridiculous tuition
that very little of the money comes back to the
students (ex. my physiology lab required us to buy
latex gloves for dissection days, which feels like
giving your little brother a $20 to go get you ice
cream and him coming back with 10
Pokemon cards and saying the $20
wasn't enough).”
13. Google “{my school} sucks”
www.collegeconfidential.com
www.studentsreview.com
www.collegeprowler.com
www.collegegrader.com
www.unigo.com
18. DATA IS EVERYTHING
- How clean is your database?
- What percent of email address
do you have?
- How easy is it to pull
information and segment
your lists?
- Are you tracking contacts?