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How to catch online sales pioneers for travel website

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Karlis Smiltens
Karlis Smiltens
Turismo
1 de 31
How to catch online sales pioneers for travel website Karlis Smiltens Web Marketing Manager December, 2010
What will be our roadmap? ,[object Object],[object Object],[object Object],[object Object],[object Object]
airBaltic – fast growing airline ,[object Object],[object Object],[object Object],[object Object],[object Object],The Airline Pacesetter Award airBaltic 2010
Network
STRONG BRAND PRESENCE generates traffic to website
Social media not only for chat
Entertain to display brand
Good old offline
 
 
Brand advocates ,[object Object],[object Object],[object Object]
SPEAK THEIR LANGUAGE Useful content, meaningful design
Habits are stronger than online copywriting ,[object Object]
Allow to read what they searched for
Make your call to actions clear
Visitors need practical information ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t speak as Radius12 to ATC about EVRA 36R ,[object Object],[object Object]
Use social media as test-lab for content ,[object Object],[object Object],[object Object]
KNOW YOUR CUSTOMERS and convert them into sales
Online and offline shopping is different ,[object Object],[object Object],[object Object],[object Object]
Timing is important for upsell ,[object Object],[object Object]
Social shopping becomes more important
Social shopping with your friends as new trend Tested and confirmed by your friends:
WE DID, WE FAILED, WE SUCCEED Facebook FanDay
Allow customers to improve your product
Special does not mean good
Ask your friends to decide
FanDay for friends make them happy
Results make shareholders happy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep this as shortlist in your diary ,[object Object],[object Object],[object Object],[object Object]
Thank you!

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