11. Social Media Tracker
Facebook | SINA Weibo | Twitter | Google+

13. • Facebook
• Twitter
• Sina Weibo
• Google+
Content
• Social Performance Benchmark
• Social Tracker
• Social Publisher
• Campaign Manager
• Social Ad Manager
• Social Loyalty Manager

14. • Facebook Brand Report
• Facebook Competitive Report • Facebook Analysis
• Performance Indicator
• Analysis Summary

15. • Facebook Brand Report
• Facebook Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience Growth
• Influencers
• Top influencers by Likes
• Top influencers by Comments

16. • Engagement
• Facebook Brand Report • Likes
• Facebook Competitive Report • Total Daily Likes
• Average Daily Likes
• Market Share by Likes
• Comments
• Total Daily Comments
• Average Daily Comments
• Market Share by Comments
• Wallposts
• Top Wallposts by Likes
• Top Wallposts by Comments
• Total Likes by Wallpost Post Date
• Total Comments by Wallpost
Post Date
• Albums
• Top Albums by Likes
• Top Albums by Comments

17. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Sina Weibo Analysis
• Performance Indicator
• Analysis Summary

18. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience
Growth
• Market Share by Audience

19. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Engagement
• Reposts
• Average Daily Reposts
• Comments
• Average Daily Comments
• Top Posts
• Top Posts by Reposts / Comments

20. • Twitter Brand Report
• Twitter Competitive Report • Twitter Analysis
• Performance Indicator
• Analysis Summary

21. • Twitter Brand Report
• Reach
• Twitter Competitive Report
• Audience
• Daily Audience Growth
• Accumulated Audience Growth
• Market Share by Audience

22. • Twitter Brand Report
• Twitter Competitive Report
• Engagement
• Retweets
• Average Daily Retweets
• Top Posts
• Top Posts by Likes

23. • Google+ Brand Report
• Google+ Competitive Report
• Google+ Analysis
• Performance Indicator
• Analysis Summary

24. • Google+ Brand Report • Reach
• Google+ Competitive Report • Audience
• Daily Audience Growth
• Accumulated Audience Growth
• Market Share by Audience
• Influencers
• Top Influencers by Replies

25. • Google+ Brand Report
• Google+ Competitive Report • Engagement
• Plusoners
• Total Daily Plusoners
• Average Daily Plusoners
• Market Share by Plusoners
• Replies
• Total Daily Replies
• Average Daily Replies
• Market Share by Replies
• Wallposts
• Top Wallposts by Pluoners
• Top Wallposts by Replies
• Total Plusoners by Wallpost Post Date
• Total Replies by Wallpost Post Date

26. • Top Wallposts
– Facebook, Sina Weibo, Twitter, Google+
• Within the same industry
• worldwide

27. SMB Social Campaign Manager
Facebook | SINA Weibo | Twitter | Google+

29. Facebook Fanpage
• Welcome page
– can upload video
– latest promotion
– animations
• Profile picture banner

30. Facebook wall feeds
• Interactive wall feeds
• Interesting photo sharing
• Feeds about hot topics
• Handling negative word-of-mouth :
– by discussing something and/or
other interesting
topics to drive and draw his/her
attention

31. Facebook application
• Reservation / booking
• Latest Promotion
• Location / map
• Contact Us
• Gifts / coupons
redemption programs
/ campaigns
• Online videos
• Mini games

32. Facebook Events Management
(Sample event from New Town Plaza)

33. Sina Weibo management

34. Sina Weibo Fanpage design
• Background
• Icon
(Sample icons from Harbour City
and 飲食天王 in China)
(Sample background designs from Quaker and Lancome)

35. SINA Weibo Fanpage management
Interactive wall feeds
Interesting photo sharing
Feeds about hot topics
With Chinese-style tone and
languages (Simplified Chinese)
Professional words filtering
(especially the medical-related words)
Handling negative word-of-mouth :
– by discussing something and/or other
interesting
topics to drive and draw his/her
attention

37. SMB tracker (Facebook – Post-campaign Report)
Track the users engagement
– No. of times used for each application
– The interest of fans
– The loyalty of fans
– Age group breakdown
– Top participants by no. of friends
– The potential influence of participants
– The interest of fans

39. Mobile
IOS | Android

42. Mobile App.
Mobile Ad. banner
• Login with facebook / weibo
account
• GPS – location based message
blast / tourist spot
• Spots / products directory (with
search function)
• Programs / Events / Reservation
Schedule / function
• Coupon/ gift redeem
• Mini games
• Latest promotions / news
• Link with SMB tracker services

43. NP360 – Mobile
WAP site
Fit mobile environment WAP site
Enrich information
Mobile apps ad banner
Location based
SMS blast
Crazy Ad/ banner Ad
in Mobile Apps

44. KEE WAH Bakery
CASE STUDY

45. FACEBOOK
X
Creative & Integration

46. Marketing Campaign
Facebook Fanpage
Channels in McDonald’s with QR Code

47. Marketing Campaign
eDMs
Automated Messaging System

48. Lucky Draw Campaign
Lucky Draw Campaign – Tracked by SMB
The second application, a lucky draw, was tracked by Social Media Broadcasts’
tracking engine to better ascertain the campaign’s success and to generate
participant reports for future analysis.

49. Campaign Result (2/8/2011 – 4/9/2011)
Launch date: 2 Aug 2011 Campaign end date: 5 Sep 2011
Fans: ~2,500 2,500% Fans: 62,678
Link: http://www.facebook.com/keewahHK#!/keewahHK?sk=app_213111852073774

50. FACEBOOK
X
Social Media Tracker

51. Social Media Tracker
Market Share
Fan page traffic by
market share of “Fans”
Show the performance
on fan page

52. Social Media Tracker
Fan page summary
report of no. of Fans, Fan
growth, fanpage share,
no. of Likes and
Comments
Overview of the fan page

53. Social Media Tracker
Fan page traffic by total no. &
market share of “Likes”
Show the performance on fan
page

54. Social Media Tracker
Fan page traffic by total no.
& market share of “Comments”
Show the user engagement
on fan page

55. Social Media Tracker
The most attractive wall
Top
wall post on different fan of
post by no.
page Likes &
Comments
Show the
interest of
Fans

56. Social Media Tracker
Top users by no. of
Comments
Show the loyalty of Fans
Top users by no. of Likes
Show the loyalty of Fans

57. FACEBOOK
X
Post-
Post-campaign Report

58. Post-campaign Report
Age group breakdown
Track the reaction of
target audience
Gender breakdown

59. Post-campaign Report
Top
participants by no.
of Friends
See the
potential
influence of
participants

60. Post-campaign Report
Top
Fanpage by no.
of Friends
See the
interest of
Fans

61. Circle K Hong Kong -- A long-term and loyalty customer
CASE STUDY

62. Marketing Campaign
CIRCLE K –
OK Fun Marketing Campaign
The Solutions :
Facebook, Mobile app and Mobile app
banners
March 10 to March 21
1 week
54.1% 18,500
12,000 (6,500)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Surpassing their main competitor
by over 3,000 fans

63. Facebook Apps
CIRCLE K –
<iLike> Marketing Campaign
The Solutions :
Facebook app + WAP page
Lucky draw campaign on Facebook
Fanpage
Sept 9 to Oct 19
46.2%
54,984 (25,427) 80,411
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Total Players : 31,150
Highest Fan Growth in 1 day : 1,047

64. Facebook Apps
CIRCLE K –
<OK便利店「反斗大獎賞」>
便利店「反斗大獎賞」
便利店
Marketing Campaign
The Solutions :
Facebook app., WAP page and
Facebook ad.
Lucky draw campaign on Facebook
Fanpage
Nov 17, 2011 to Jan 4, 2012
39.3% (as at Dec 22, 2011)
114,964
82,539 (32,425)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result

65. Hang Lung Properties Limited (Fashion Walk & Gala Place)
CASE STUDY

66. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
The Solutions :
Facebook app, wall posts
management , Facebook ad., print ad.,
SMB tracker services
QR code linking with Facebook
Fanpage
Oct. 8 – Oct. 31, 2011
16.7%
2,699 (451) 3,150
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result

67. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
Bilingual Facebook ad.
Bilingual wall posts management
Total no. of posts : 26 posts
205 likes, 83 comments, 29 shares

68. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
eDM
Print ad
HK Headline
New Monday
AM730
Oriental Sunday

69. Facebook Apps
Gala Place–
．
“Go Gala．Go Trade” Marketing Campaign
The Solutions :
Facebook app, wall posts
management, Facebook ad, mute-HD
and SMB tracker services
QR code linking with Facebook
Fanpage
Nov. 1 to Dec. 31, 2011
82.7% (till Dec 21, 2011)
2,602 (2,151) 4,756
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result

70. Facebook Apps
wall posts management
Gala Place– 12 posts
．
“Go Gala．Go Trade” Marketing Campaign 254 likes, 182 comments, 40 shares
(Comparative total
number of “Likes”)
(Comparative total
number of
“Comments”)
(Comparative total (Comparative total
number of “Likes”) number of “Comments”)

71. Out-of-home advertising
Gala Place–
．
“Go Gala．Go Trade” Marketing Campaign
Mute-HD
24-hours TV commercials in McDonald’s
Link with QR code

74. Other Service

75. Website design
• Website design
– support flash production
– Translation services
– Photos retouch and
editing
– Links with Facebook,
Weibo, etc
– Website maintenance
– Link with SMB tracker
services

76. Translation services
• Traditional Chinese, English,
Simplified Chinese, etc
• Professional words filtering
(for different target groups)
• Editors / translators from Hong
Kong and mainland China
Sample page from life.fourseasons.com

77. Photo retouch and editing
Sample photos from life.fourseasons.com

78. E-card & E-game
Customized e-card by users
(Sample)
Our Flash for the year of dragon:
http://www.youtube.com/watch?v=13TTe9W9Qoc&feature
=youtu.be
Flash Game (Sample)

79. 720 degree tour
Enhance visitors experience
– 720 degree tour preview (with darizi720 engine) http://darizi720.com/
– Can pin point the shop/spot with information
– Can go into rooms/shop/different floor
Sample photos from http://darizi720.com/

80. Unleash The Power Of advertising On
Social Media
Social Media Broadcasts (SMB) Limited
1802 Chinachem Exchange Square,
1 Hoi Wan Street, Quarry Bay, Hong Kong
: Ivy Ko (Business Development Manager)
: 3100 0564
: 6871 0443
: ivy.ko@social-med.com
Social Media Broadcasts (SMB) Ltd. / Tel: 852 3100 0566 / E-mail: info@social-med.com / Copyright © 2011 All rights reserved.