This document discusses the history and cultural significance of chocolate. It notes that chocolate is widely enjoyed around the world and is associated with holidays, movies, spa treatments, and museums. Chocolate stimulates the brain's production of endorphins and flavonoids, contributing to its appeal and addictive qualities. The document provides an overview of popular chocolate types including dark, milk, and white chocolate, as well as their nutritional differences.

1. gift-giving&cuisine
BY KAREN PASACRETA
CHOCOMANIA.
IT’S MADNESS.
Ooh la la…it’s chocolat! What is it about this sinfully delicious dessert
that makes even the sanest of people
irrational? Some say it’s the taste. It is a
Picture this. A creamy milk chocolate
feel-good food. But there’s something
fondue fountain spilling over the sides creating
more. Typically referred to as the “Love
a waterfall of decadence. C’mon, admit it.
Chemical,” chocolate is said to stimulate the
Your mouth is watering already, right? The
secretion of endorphins in our brains shown
mere idea of it is sending your senses into a
to have mood-lifting effects. Ok, try not to
tailspin. In just a few minutes you’ll be
get all giddy while snarfing down that “to-
running to the local store—or at least the
die-for” chocolate bar. There really are actual
vending machine. You need your chocolate!
experts out there who believe this to be true!
Forget free will. Hello chocomania.
Dark chocolate, with its high cocoa
Chocolate is hard to resist. Entire holidays
content, is also a rich source of flavonoids,
revolve around it. Movies have been named
which are said to be helpful in the
for it. Spa treatments have been created
reduction of blood pressure. Call it
using it. There are even chocolate museums!
“chocolate reasoning,” this could be the
There’s Swiss chocolate, Belgian chocolate, permission you need to eat all the chocolate
Italian chocolate, American chocolate. In you want! But keep in mind, chocolate is a
case you aren’t getting it—chocolate is high-fat, calorie-rich food, so you may
a huge global business. It’s been referred want to think about reducing your caloric
to as an aphrodisiac, a healer, an addiction, intake of other foods before you embark on
and a downright delicious guilty pleasure. the Chocoholic Diet.
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2. gift-giving&cuisine
The Act of Gift-Giving is an Art Form.
Our Members Benefit From...
Deciding what to buy someone you love can be overwhelming to
say the least! Chocolate serves so many purposes, especially as a
wonderful gift—and not just on Valentine’s Day! It is the absolute
perfect treat Monday through Friday and everything in between. If
delicious treats are what you crave, Fannie May has many premium
chocolates to choose from, for any occasion.
Maybe you would like to send a beautiful floral gift basket instead?
What a wonderful way of saying “Thanks,” “Happy Birthday,” or
“Happy Mother’s Day.” You’ll find an array of bouquets, gift baskets,
and savings at 1800FLOWERS.com. For even more gift-giving
rewards, go to www.LiveWell.net for downloadable coupon savings1
on popcorn, flowers, even fresh-baked desserts—you’re sure to find
something special for someone you love. Chocolate bars, ice creams, cookies, cakes, pies, chocolate
mousse, and more—Americans consume about 10 pounds of
For many, chocolate may very well be the perfect food group, or at chocolate in one year; the Swiss eat about 22 pounds a year!
Chocolate, known to some as the “Love Chemical,” least a delicious dessert while dining out. Whether making dinner
releases endorphins in the brain and gives us reservations at one of the best restaurants in town or running out for
mood-lifting effects, making its luscious taste a quick bite, you’ll be able to save 10% to 50% instantly on your entire
even harder for us to resist!
bill at participating restaurants—both locally and nationwide!1 Give the
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Bon appetit!
Chocolate 101
Truffles, bonbons, chocolate bars, chocolate lava cake, mud pie,
See the Welcome Letter on the outside of this magazine for special chocolate ice cream… Chocolate commonly comes in different forms
offers, or go to www.LiveWell.net. You may also request printed that are used to produce these rich concoctions we crave.
savings guides using the reply card in your fulfillment materials.
DARK CHOCOLATE A more bitter tasting chocolate. Also known as the
healthy chocolate due to the antioxidants it contains, which are said to
History of Chocolate aid in the reduction of blood pressure.
Chocolate is thought to have become mainstream in the MILK CHOCOLATE Chocolate liquor with extra cocoa butter, sugar, milk
14th century by the Aztecs, who used cacao beans to produce and vanilla added. By far, the most popular form of chocolate. It is for
a hot, frothy drink known today as hot chocolate—the
the most part an eating chocolate.
delicious drink with the desirable flavor. Chocolate is made
from the fermented, roasted, and ground beans taken from WHITE CHOCOLATE Technically isn’t really chocolate, according to the
the pod of the tropical cacao tree, first cultivated by the Food and Drug Administration, and has no real guidelines for its
Olmec Indians in 1500 B.C. composition. It is primarily made of cocoa butter, sugar, milk, and vanilla.
FAMOUS CHOCOLATE MAKERS:
UNSWEETENED OR BAKING CHOCOLATE This is simply cooled, hardened
1852 - Italian chocolatier Domingo Ghirardelli founded chocolate liquor. This is primarily used as an ingredient in recipes. You
his chocolate company in San Francisco. would never want to eat this like a candy bar! Semi-sweet chocolate is
1868 - John Cadbury mass-marketed the first boxes of
chocolate candies.
also used mostly in recipes, like chocolate chip cookies. It has extra Go online and get significant
cocoa butter and sugar added.
1879 - Daniel Peter and Henri Nestlé joined together to savings on hundreds
form the Nestlé Company. CHOCOLATE LIQUOR All chocolate is derived from the liquid form of of your favorite brands.
1879 - Rodolphe Lindt of Berne, Switzerland, produced chocolate. It’s what is added to or taken from the liquor that produces
a more smooth and creamy chocolate that melted the different forms. www.LiveWell.net
on the tongue.
1920 - H. Teller Archibald opened the first Fannie May shop
on 11 N. LaSalle St. in Chicago.
1922 - Harry London founded Harry London Candies in
Canton, Ohio.
1926 - Belgian chocolatier Joseph Draps starts the Godiva
Company to compete with Hershey’s and Nestle’s
in the American market. 1
Printed online coupons may be required at some locations. Printed online coupons are not transferable and are valid once per visit. Coupons offers are not valid with any other special or promotion.
Some offers may exclude gift certificates, alcohol, tax, and gratuity.
14 www.LiveWell.net 1-800-793-2318 1-800-793-2318 www.LiveWell.net 15