1. KarenMcKenna
2 east elm street #26, greenwich, ct 06830
home phone: 203.340.2875
cell phone: 201.600.9997
email: karkmck@aol.com
PROFESSIONAL EXPERIENCE
Freelance/Consulting Assignments - 09.06 – present
Jade Showroom
Trade show booth set – up and sales at major NYC markets.
Supplements Showroom - Moyna Handbag Line
Freelance visual merchandising and display work in their NYC showroom.
All Black
Trade show booth design, show coordination and sales at major NYC markets.
BCBG MaxAzria
Freelance Merchandising/Display Installation. Store opening Fifth Avenue, NYC
Tangram International
Design/Exhibit company. Temporary project management position ( 4 month assignment).
BEST & Co
Freelance visual merchandising and sales – Greenwich, CT
TE CASAN Flagship Store - SoHo
Freelance Merchandising/Window Display Installation
De Pasquale New York, NY (contractual assignment)
Division Store Manager
Hire and train Store Managers on all company policies and procedures.
Responsible for the operation and merchandising of 6 company owned stores.
Full Time Positions
The Camuto Group Greenwich, CT
Director of Retail Development - 11.05 – 7.06
Responsible for the brand imaging and visual presentation direction for all company owned
brands as well as licensee partners. Designed all (4) Camuto brand trade show booths, as well as
coordinating all major trade show logistics. Showroom design and project management during
the construction process. Responsible for showroom display and maintenance during major
markets.
BCBG MAX AZRIA Vernon, CA
Visual Director - Wholesale Brands - 01.03 – 11.05
Managed the visual presentation of 650 shop-in-shops throughout the country. Responsible for
managing the Merchandising Coordinator Program which consisted of 60 merchandisers
located nationwide. Coordination of new shop openings for 6 company owned brands. Trade
show booth design, coordination of logistics and set up on site. Updated seasonal shop-in-shop
marketing campaigns. Designed and produced monthly visual directives detailing
merchandising placement and standards for new product deliveries. Produced Wholesale Visual
Training Manual for field reference and compliance to visual standards. Coordinated seminars
and in store events.

2. Kramer Hutchison New York, NY
DKNY Men, Women & Accessory Domestic Account Brand
Brand Manager - 04.00 - 02.01
Responsible for the installation of 500 DKNY Men’s, Women’s and Accessory shop-in-shops.
Coordination of shop installations including budgets, fixture plans, and scheduling contractors.
Updated shop marketing campaigns seasonally. Prepared fixture books and merchandising
directives.
Calvin Klein,Inc-Warnaco, Inc New York, NY
Visual Presentation Director - Jeans, Underwear & Accessories 01.99 - 03.00
Worked with Division Presidents of Merchandising on seasonal visual merchandising guidelines
supporting buy plan. Implemented and coordinated the fulfillment of all brands in-store
marketing materials for CK Shops and non- shops. Coordination of Trade Shows which included:
all logistics and visual set up on site. Responsible for visual budgets by division. Developed visual
directives which outlined in-store merchandising standards by season.
Foot Locker USA New York, NY
Visual Presentation Director - Large Format Stores 03.98 - 01.99
Responsible for the visual presentation of Foot Locker Stores with over
5,000 square feet of selling space. Liaison between corporate construction
department and contractors on site at store opening locations. Trained District Managers on
visual merchandising standards, and store opening procedures. Interaction with the product
merchandising department to insure accuracy of store opening inventory and product mix.
Managed fixture plans, store layout plans. Instrumental in design process of high profile stores.
Developed Store Opening Guide for new concept Foot Locker Stores.
Dansk International Designs White Plains, NY
Visual Merchandising Manager - 01.95 - 01.97
Supervised the design process of new company prototype store from
conception to installation. Negotiated pricing and delivery with fixture
and prop manufacturers. Prepared seasonal directives and promotional materials. Coordinated
new store openings and renovations.
Mikasa Secaucus, NJ
Visual Merchandising Manager 01.90 - 01.95
Administrative reporting to Director of Visual Presentation and Vice President of Retail Division on
store performance, fixture plans, and visual merchandising budgets. Coordination of new store
openings and renovations from development of fixture plan to merchandise placement.
Responsible for store opening budgets, fixturing budgets, and visual prop purchases.
Liaison between corporate Project Managers and contractors on site. Responsible for the visual
presentation of 70 Mikasa Factory Stores.
Mexx, U. S. A. New York, NY
Visual Merchandising Manager - 02.87- 01.90
Trained Regional Merchandisers to maximize visual impact of merchandise in stores on delivery
basis. Scope of work included reporting to CEO and Vice President of Marketing on retail best
sellers, shop floor plans, and visual budgets. Retail operation responsibilities included construction
of Mexx Shop-In-Shops from development of floor plan to shop installation.
EDUCATION
Fashion Institute of Technology, New York, NY, 1991
Associates Degree - Marketing: Fashion and Related Industries
The CAD Training Center, Union, NJ
Certification in AUTOCAD release 12/13