SXSWi 2014 - All about the food swag

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This document discusses food trends and experiences at SXSW 2014. It describes an IBM food truck that used cognitive computing to create customized meals, a 3D printed Oreo cookie and candy, and a liquid nitrogen cocktail and dessert company. Various food and tech startups showcased new technologies, including a SUBWAY booth and a food and tech meetup. Food was a highly discussed topic at the event.

Mídias sociais

SXSW
2014
–
All
About

the
Food
Swag

Karen
Fewell
@DigitalBlonde

Copyright
Digital
Blonde
Ltd

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Food
was

the
sixth

most
talked

about
topic

at
SXSWi

2014

hHp://www.deloiHedigital.com/us/blog/
what-‐was-‐most-‐talked-‐about-‐at-‐sxsw-‐
interacNve-‐2014

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Cogni*ve
Cooking

#IBMFoodTruck

Karen
Fewell
@DigitalBlonde
#FoodPornBook

h/p://youtu.be/EWF4sC5wuqs

Karen
Fewell
@DigitalBlonde
#FoodPornBook

How
it
Works
#IBMFoodTruck

Karen
Fewell
@DigitalBlonde
#FoodPornBook

The
Result
#IBMFoodTruck

Karen
Fewell
@DigitalBlonde
#FoodPornBook

h/p://youtu.be/R4ssoD_P0Vc

.
.
.
.
By
Day
5

On
Day
2
.
.
.
.

h/p://youtu.be/bjbd5MXuwfY

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Oreo
3D
Prin*ng

#TrendingVending

Karen
Fewell
@DigitalBlonde
#FoodPornBook

h/p://youtu.be/fZjR6pyTJsc

Karen
Fewell
@DigitalBlonde
#FoodPornBook

“I
waited
in
line
for
an
hour,

to
3D
print
a
cookie
I
couldn’t

eat
(cookies
contain
gluten)”

Karen
Fewell
@DigitalBlonde
#FoodPornBook

ChefJet
3D
Printed

Candy

Karen
Fewell
@DigitalBlonde
#FoodPornBook

h/p://youtu.be/QihOKXvVDZs

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Food
and
Tech

Meet-‐Up

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Frost
321
uses

liquid
nitrogen

at
-‐321

degrees

Fahrenheit,
to

freshly

produce

signature

cocktails
and

creamy
frozen

desserts.

Karen
Fewell
@DigitalBlonde
#FoodPornBook

SUBWAY

Karen
Fewell
@DigitalBlonde
#FoodPornBook

Karen
Fewell
@DigitalBlonde
#FoodPornBook

h/p://youtu.be/GskmrxbjL68

Karen
Fewell
@DigitalBlonde
#FoodPornBook

hHp://www.engagementlabs.com/smm-‐sxsw/

Karen
Fewell
@DigitalBlonde
#FoodPornBook

“The
ﬁrst
Nme
you
see

something
that
you
have

never
seen
before,
you

almost
always
know
right

away
if
you
should
eat
it
or

run
away
from
it.”

ScoH
Adams

@DigitalBlonde

#FoodPornBook

Karen@DigitalBlondeMarkeNng.com

Food, Emotions & Emojis - Social Media Week Presentation

Karen Fewell

#FoodPorn in London

Karen Fewell

I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.

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What started out as a fun piece of research into the use of the #tag '#foodporn' has resulted in a much bigger question about how we ‘experience food’. How is the sharing of food experiences in a ‘social’ context changing our beliefs around food, eating and health and the impacting on food purchasing and consumption. This Slideshare has been put together to accompany my submission for the #SXSW2015 Panel Picker. I hope to share research undertaken for my book #FoodPorn and open up the debate in a group discussion during the SXSW interactive event. Fingers crossed for sharing more in Texas! Vote for the session here: http://panelpicker.sxsw.com/vote/39284

How is ‘#FoodPorn’ changing our emotional relationship with food?

Karen Fewell

The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.

Why do people share food photographs via social media channels?

Karen Fewell

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The future of hospitality and food marketing - The Hospitality Show

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When you look on social networks you will see hundreds of thousands of images posted of food within the last month. Many people actually take photos and upload to a social network with the hashtag foodporn before they’ve even take a bite of food. But what is this doing for the hospitality industry? Is it a fantastic way of promoting a chef or restaurant? Does it create conversations about dining out? Or is it spoiling the dining experience for some? Research results and panel discussion with Tom Aikens @TomAikens Ed Butcher Square Meal @SquareMeal Daniel Doherty Duck& Waffle @DanDoherty_ Jonathan Doughty FCSI and Coverpoint Food @CoverpointFood Claire Wilson Le Manoir @LeManoir

What is #FoodPorn doing for the hospitality industry? #Hotelympia

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It is time the foodservice industry caught up with the consumer

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During October 2013, over 300 chefs took part in the Social Chef survey which Mars Foodservice ran in association with the Craft Guild of Chefs. The report was authored by Digital Blonde. >> Nine out of ten chefs agree that social media increases footfall to an establishment. >> Six out of ten chefs say they have bought from a supplier they have seen on social media. >> 84.9% of chefs use social media for work with the top three networks used being Twitter, Facebook and LinkedIn. >> Chefs most like to follow or ‘like’ other chefs, industry news and recipe sites. >> 78.8% of chefs have attended an event because they read about it on social media.

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SXSWi 2014 - All about the food swag

1. SXSW 2014 – All About the Food Swag Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd

2. Karen Fewell @DigitalBlonde #FoodPornBook Food was the sixth most talked about topic at SXSWi 2014 hHp://www.deloiHedigital.com/us/blog/ what-‐was-‐most-‐talked-‐about-‐at-‐sxsw-‐ interacNve-‐2014

3. Karen Fewell @DigitalBlonde #FoodPornBook Cogni*ve Cooking #IBMFoodTruck

4. Karen Fewell @DigitalBlonde #FoodPornBook h/p://youtu.be/EWF4sC5wuqs

5. Karen Fewell @DigitalBlonde #FoodPornBook How it Works #IBMFoodTruck

6. Karen Fewell @DigitalBlonde #FoodPornBook The Result #IBMFoodTruck

7. Karen Fewell @DigitalBlonde #FoodPornBook h/p://youtu.be/R4ssoD_P0Vc . . . . By Day 5 On Day 2 . . . . h/p://youtu.be/bjbd5MXuwfY

8. Karen Fewell @DigitalBlonde #FoodPornBook Oreo 3D Prin*ng #TrendingVending

9. Karen Fewell @DigitalBlonde #FoodPornBook h/p://youtu.be/fZjR6pyTJsc

10. Karen Fewell @DigitalBlonde #FoodPornBook “I waited in line for an hour, to 3D print a cookie I couldn’t eat (cookies contain gluten)”

11. Karen Fewell @DigitalBlonde #FoodPornBook ChefJet 3D Printed Candy

12. Karen Fewell @DigitalBlonde #FoodPornBook h/p://youtu.be/QihOKXvVDZs

13. Karen Fewell @DigitalBlonde #FoodPornBook Food and Tech Meet-‐Up

14. Karen Fewell @DigitalBlonde #FoodPornBook Frost 321 uses liquid nitrogen at -‐321 degrees Fahrenheit, to freshly produce signature cocktails and creamy frozen desserts.

15. Karen Fewell @DigitalBlonde #FoodPornBook SUBWAY

16. Karen Fewell @DigitalBlonde #FoodPornBook

17. Karen Fewell @DigitalBlonde #FoodPornBook h/p://youtu.be/GskmrxbjL68

18. Karen Fewell @DigitalBlonde #FoodPornBook hHp://www.engagementlabs.com/smm-‐sxsw/

19. Karen Fewell @DigitalBlonde #FoodPornBook “The ﬁrst Nme you see something that you have never seen before, you almost always know right away if you should eat it or run away from it.” ScoH Adams

20. @DigitalBlonde #FoodPornBook Karen@DigitalBlondeMarkeNng.com

SXSWi 2014 - All about the food swag

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SXSWi 2014 - All about the food swag