2. Critical Investigation Question: Why do music videos construct certain narratives around female artists?&To what extent is this being challenged by contemporary female artists?
3. Point1: Discuses of the different narratives constructed around female artists in music videos: WHY are they constructed this way: Appeal to audience/ Laura Maulvey 'Male Gaze'/patriarchal society/male dominated industry
4. Point 2: Effects on audience: How and Why?Relevant theory’s that relate to the topic: David Gauntlett- Gender identity, lifestyle Laura Mulvey- Visual pleasure and narrative cinema. Gaye Tuchman- symbolic annihilation of women Antonio- Gramsci-Hegemony Judith Butler- Gender as performance
5. Point 3: How has this been challenged by contemporary female artists? such as (Lady Gaga and Pink)
6. Point 4: What type of changes has been made and does it have any issues and debates surrounding the changes or artists.
7. Point 5: Discuss the success of women (female artists) in today’s society:• What has been achieved and consider whether it’s negative or positive. Articles: Positive: http://www.nowmagazine.co.uk/celebrity-news/505923/lady-gaga-to-get-8-madame-tussauds-wax-figures/1/ ‘iconic’/significant to society’ http://www.nowmagazine.co.uk/celebrity-news/505857/lady-gaga-wins-3-mtv-ema-prizes/1/ ‘Gaga won awards’ Negative: http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/ Arguable: http://www.associatedcontent.com/article/1107540/the_portrayal_of_women_in_music_videos.html http://www.suite101.com/content/media-portrayal-of-women-a189870
8. Representation in music videos Used as a decoration Sexually objectified Degraded Subordinated Exploitation of female body to please men!
9. Audience + Audience Theory A wide range of audiences. Demographics: C1,C2,D,E Young girls: (idolize / inspiration) Cultivation / hypodermic needle Copycat / desensitization. Judith B– ‘Fix Gender roles’ or stereotypes Gaga copy's one of Madonna's many images during her dance sequence in prison from the ‘Telephone’ song. (Copycat)
10. Theorists Quotes: ‘Women as images. Men as bearer of the look’ –Laura Mulvey. Rise in ‘Girl Power’. OR ‘The number of housewives in advertising began to decrease after the 1950’s’.- David Gauntlett. Female are represented far less than men’.-Gaye Tuchman ‘the matter of representation determines how we are seen or treated in society’. – Richard Dyer ‘Identities are the names we give to the different ways we are positioned and position ourselves within that narrative od the past’- Stuart hall
11. S.H.E.P Social- change in attitude in society are taken place. Historical-Throughout history and even today we see women who need/feel to dress and act a certain way or they will not be accepted by men and the rest of society. Economical-The artist wants to make money, the producers, the writers, the dancers; they all want to make money.”- people will do anything if they get enough money. Political-?
12. Contemporary media landscape Media industry is mostly owned by men. (male dominated industry). David Gauntlett: rise in ‘Girl Power’. Covers the HOW and WHY. Contemporary issues in society. (body image)(stereotyped)
15. Linked Production • A short advert (moving image) Interview with a up coming female star (moving image) A magazine cover (photo shoot) Opening sequence that challenge the stereotypical representation of women.
16. Bibliography: Media Studies AS & A2 Book http://www.nowmagazine.co.uk/celebrity-news/505923/lady-gaga-to-get-8-madame-tussauds-wax-figures/1/ http://www.nowmagazine.co.uk/celebrity-news/505857/lady-gaga-wins-3-mtv-ema-prizes/1/ http://www.associatedcontent.com/article/1107540/the_portrayal_of_women_in_music_videos.html http://www.suite101.com/content/media-portrayal-of-women-a189870 http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/
