It is a toolkit for companies, academicians, management and students which can help them understand the distinct rural and urban characteristics of India at various levels include block & town & decoding the geographical heterogeneity of India.

1. Rural and Urban
Insight Series
2013
A strategic toolkit to decipher
Indian geographies

2. What?
A web based query
F
enabled database providing in-
depth knowledge about the rural
and urban landscape of India at For whom?
granular level.
Corporate
Sector
WHY? NGOs
- Decipher the geographical
heterogeneity of India International
- Compare and contrast rural from Organizations
urban areas
- Rate and rank the territories to Government
enable information based
decision making Academia

3. About the Product
A web based query enabled database providing
granular information regarding
market, economic, demographic and social aspects of
various geographic and administrative territories of
India
Enables comparison and contrast of rural vs urban at
different levels

4. Features
The all-powerful
database comes in a
States •35
web application
format with inbuilt
reports at each
Districts •640
geographical level
enabling quick
understanding of
Blocks •5986
important aspects for
any district, block or
town at one click.
Towns •7838

5. What all the Series provide?
A rounded view of each geography by covering external
& internal factors
 Draw comparison and contrast between rural and urban
regions from broad to narrow level
 Analyze the targeted area on basis of demography, social
and facilities
 Indices to indicate relative importance of an area against
others
 Strengths and weaknesses of selected geographies and
their market potential

6. Advantages and Purposes
Solved

7. For Corporate sector
 Planning & setting targets
 Planning entry strategy for new markets
 Localizing the marketing efforts by looking at
different kind of demographic, income & social
parameters
 Sales benchmarking
 Planning the distribution networks
 Designing media and communication plans at
micro level

8. International
Organizations
NGOs
 Understand the geographic socio-
economic structure of India
 Target poor districts, backward
 Target the under-developed areas rural areas
requiring funds
 Targeting socially deprived areas
 Facilitate quick research across
multi-functional departments
 Facilitate in-depth territory-
specific research
 Work as effective development
analysis toolkit
 Drawing localized policies
 Taking strategic decisions

9. Government Academic
 Policy support  Enables knowledge based
 Track under-developed regions learning for students
for fund allocation  Help in solving marketing
 Development analysis toolkit case studies for MBA
 Provide inputs to regional policy students
planning process  Social science students –
 Decentralized planning learn about development
 Track inclusion and access aspects at granular level
across regions  Help professors to
 Assess rate of human incorporate facts in their
development
lectures
 Help professors in their
consulting activities

10. Products and Services Penetration
 Trends of consumption rates and ownership of a range of consumer
goods and services across the rural and urban markets of 35 states
of India
Industry Items
Food & Grocery Flour, breakfast & cereals, bakery, dairy, Chocolates/confectionary,
salt & sugar, Cooking oils, beverages
Toiletries Toilet soap, hair oil, shampoo, hair cream
Personal Care Toothpaste, toothbrush, comb, etc., powder, snow, cream, lotion and
perfume, shaving blades, shaving stick, razor, sanitary napkins
Electronics Electric bulb, tube light, electric fan, air conditioner, refrigerator,
water purifier,
Cleaning products Washing soap/soda/powder
Fresheners incense (agarbatti), room freshener

11. Snapshot of the Web Application

12. Steps to Subscribe
 Visit us online http://www.kapsole.com/research-
product/
 Read brochure
http://www.kapsole.com/Product%20Brochure.pdf
 Request demo
http://www.kapsole.com/research-product/
 Request quote
research@kapsole.com

13. About Vijya Research &
Advisory
Vijya Research & Advisory is a consulting firm based in Noida
serving the core objective of facilitating reach out to different
segments of the market in most efficient manner. It has thus
been working to evolve different knowledge products and
services which help in achieving this goal.
The first step in this pursuit is to understand the diverse Indian
existence, in terms of, its geographical spreads, demographic
structure, consumer characteristics, business & enterprise
movement, etc. Our products & services are designed to serve
strategic requirements of the companies as well as drawing
marketing plans and measuring the outcomes.