Vijya Research & Advisory, a consulting firm promoted by Vijyalaxmi Group, has released a market report on rural India giving complete insights about the rural markets. Last decade has seen prominent interest in ‘Rural India’ as technology improvement, policy focus and strong demographic dividend underlying the rural economy of India, sought the attention of marketing czars. About 68% of India’s population lives in rural areas. Rural population has grown by 12% in last decade. Rural market has distinguished characteristics, accounts for 40% of Indian economy. Rural India has huge, heterogeneous and growing consumer market, which contributes more than 50% to India’s total consumer market size. Vijya Research’s report on rural India studies in detail the size, growth and composition of rural market. Rural India has witnessed significant development in last decade, with commitment of financial resources and launch of a range of programmes by government towards physical and social infrastructure development. The report elaborates the status of rural India’s infrastructure, social development, living conditions, economy and industry. The Rural India Report enables rural-urban comparisons, study trend of rural statistics over time and gives long term projection essential for market planning. Also, there are detailed state level tables in annexure on each subject covered in the report. Finally, the Report helps in breaking the myths and common perceptions on rural India, with robust facts and figures.

2. Content of Rural India 2012
 Population
 Migration
 Education
 Social set up
 Rural economy
 Rural Income
 Rural spending
 Rural asset ownership
 Infrastructure
 Roads
 Electricity
 Telecom
 Internet
 Post office
 Finance
 Water and sanitation
 Housing
 Energy
 Media Habits

3. Features of the Report
‘Rural India 2010’, market report -
 Will enable you to compare rural India with urban
 Will enable you to draw comparison in rural India over
time
 Interpretation is provided from marketing perspective
 Gives long term projection which helps in market planning
 Break the myths and common perceptions on rural India,
with robust facts and figures
 For each table in chapters, there are detailed state wise
table in annexure
 Explains the phenomenon behind the statistics

4. Why this Report?
 Indian economy amongst world’s fastest growing economies
 Rural India and Urban India – two different economies
within India
 Rural India’ grown with technology improvement, policy
focus and strong demographic dividend
 Rural India 2012, the market report by Vijya Research gives an
overview of the rural economy while comparing it with urban
India on different aspects.
 Vijya Research’s report on rural India studies in detail the size,
growth and composition of rural market.

5. Snapshot on Rural India
 About 68% of India’s population lives in rural areas.
 Rural population has grown by 12% in last decade.
 Rural market has distinguished characteristics, accounts
for 40% of Indian economy.
 Rural India has huge, heterogeneous and growing
consumer market, which contributes more than 50% to
India’s total consumer market size.
 Vijya Research’s report on rural India studies in detail
the size, growth and composition of rural market.

6. Contact us
 For more details on price and purchase a copy of
Report on Rural Market in India, 2012, please contact:
Mr. Piyush Jain
Vijya Research & Advisory
Email: research@kapsole.com
Website: http://www.kapsole.com/rural-market-in-
india-2012/