Check out these 13 content marketing tricks.

1. 13 TWEETABLE
CONTENT MARKETING TRICKS

2. Tis the season for tricks and treats...
Halloween tricks don't need to be freaky.
Ask the right people and they can get pretty geeky.
See, we needed some tips to share with our crew,
So we asked the experts to share what they knew.
These marketing pros can get leads in the door,
And thanks to their insights, we all can get more!
These thirteen tricks are more like marketing treats,
And—even better—they can also be tweets...

3. Start with a plan and concrete objectives.
Otherwise, you're engaging in random
acts of content marketing.
Erika Heald
TWEET IT

4. If the content you write feels dull to you,
it probably does to your readers.
Molly Buccini
TWEET IT

5. If it's going to strike a chord, content
must start with your audience's interests
and needs.
Mark Feffer
TWEET IT

6. Remove barriers for your audience—such
as long paragraphs, confusing headings,
or hard-to-find landing pages.
Heike Young
TWEET IT

7. Measure interactions after people get
content. Did they make it past the first
page? Will they download the next piece?
Matthew Wellschlager
TWEET IT

8. Base production on the analysis of
successful content. Make sure it's
data-driven.
Immanuel Lee
TWEET IT

9. If marketing is to be a revenue
generator, get tight with sales.
Toby Murdock
TWEET IT

10. Content is the atomic particle of all
digital marketing. Everything.
Rebecca Lieb
TWEET IT

11. Identify your content and process
needs first. Compare technology
vendors second.
Liz O'Neill
TWEET IT

12. Content opportunities will sprout up across
your organization. You need someone who
always has an eye on the ball.
Kim Larson
TWEET IT

13. We’re visually driven beings...Use
multiple visuals in a post—one for
every sub-head.
Luke B. Kintigh
TWEET IT

14. Simply put, the key to being a better
writer is to write.
Ann Handley
TWEET IT

15. Email—when done right—should be
more like a conversation: engaging,
useful, fun, valuable, human.
DJ Waldow
TWEET IT

16. Don’t let content marketing scare you!
With the right tools, content marketing is the best way to
treat your audience and grow your business. Find out how:
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