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How Marketing Can Be A Better Date
        Hint: It Involves Content
MARKETING IS A
BAD DATE.!
1. Educate!
1. Educate!

2. Return to!
   Story!
1. Educate!

2. Return to!
   Story!

3. Re-think!
   Content!
75% of business executives want
marketers to curb the sales pitch.!
86% of people skip TV ads.!
91% of email users have
unsubscribed from a company email.!
Lead with your knowledge,
    not your product.!
Be Direct!
Be Direct!
Be Direct!
Behind every solution is a problem.!
What is a Story?!
What is a Story?!

It’s not a mission statement.!
What is a Story?!

It’s not a mission statement.!

     It’s not a timeline.!
What is a Story?!

It’s not a mission statement.!

     It’s not a timeline.!

   It’s not a case study.!
Character. Conflict. Resolution.!
How the Media Defines a Story!
How the Media Defines a Story!
How the Media Defines a Story!
“Act Like a Publisher.”!
You’re Not a Publisher
He Is
Editors Wanted!
Reporters Wanted!
Storytellers Wanted!
What’s Your Story?!


jesse.noyes@offerpop.com

       @noyesjesse"
Content Marketing
               Bootcamp
               February 21, 2013
             San Francisco, California
hosted by

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How Marketing Can Be a Better Date