1. The social internet is disruptive to traditional business practices; 2. That disruption is an opportunity for small businesses that can move fast; 3. The law hasn’t changed: Everybody has the same legal concerns they had before, and the legal protections provided are the same as they’ve always been. 4. Three approaches to resolving legal issues on the social internet: a. resist the disruption (e.g. regulate new media; tighten the Copyright Act) b. rewrite laws to nurture technological change (e.g. create fair use for trade-marks and copyright) c. “the third way”: embrace disruption within the existing legal framework

1. Social Media and the Law Andy Kaplan-Myrth www.kaplan-myrth.ca [email_address] @kaplanmyrth

2. Social Media is disruptive … and that is an opportunity.

3. Mostly, the law has not changed… … but you can handle legal challenges differently on the social internet.

4. Three examples: 1. Trade-marks 2. Employment 3. Copyright

5. 1. Trade-marks

6. Second Life Virtual world created by Linden Labs

15. 2. Employees, the workplace, and Social Media a. Marketing b. Business use c. Employee use

16. 2a. Marketing

17. 2b. Business Use

18. 2b. Business Use

19. 2c. Employee use

20. Twitter secret: Twitter is a search engine

21. Twitter is a search engine … TweetLater will send you alerts. Twitter secret:

22. 3. Copyright

23. 3. Copyright Authors automatically have exclusive rights to copy creative works.

25. Trent Reznor Photo by Rob Sheridan

26. Trent Reznor and Nine Inch Nails (NIN)

28. $1.6 million in first week #1 on Billboard’s Electronic charts 4 th most-listened-to album of ’08 Best selling MP3 album of ‘08

29. $1.6 million in first week #1 on Billboard’s Electronic charts 4 th most-listened-to album of ’08 Best selling MP3 album of ’08 … and it’s Free.

30. … and it’s Free.

31. “ Creative Commons” licence

33. Innovative Thinking… … probably not your lawyer’s biggest strength.