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Nonprofits, Healthcare, and Social Media
1.
Nonprofits, Healthcare,
and Social Media Beth Kanter, Beth’s Blog IT Leadership, June 2008 Flickr photo by rosefirerising
2.
Beth Kanter, Nonprofit
Technology Trainer Photo by Steve Goodman
3.
Beth’s Blog Profiles
& Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
4.
What I’m going
to talk about … Patterns of Success Some examples of how nonprofits are using social media Why Important
5.
A Story …
6.
7.
8.
9.
10.
11.
12.
13.
Definitions Web 2.0
Social Media Health 2.0
14.
A way of
using the Internet to instantly collaborate, share information, and have a conversation about ideas or topics we care about. Web 2.0
15.
16.
Health 2.0
17.
18.
Why is this
important? Photo by Geek2Nurse
19.
20.
21.
Photo by Rob
Ireton
22.
Web 2.0 has
expanded the possibilities ….
23.
24.
Source Jupiter Research.
Online Health Assessing the Risks and Opportunity of Social and One-to-One Media, 2007
25.
Trust Factor People
tend to trust “ a person like me” more than authority figures from business, government, or the media.
26.
How time online
is changing …
27.
How people are
getting info to make decisions With Your Friends
28.
29.
Digital Natives
30.
31.
32.
33.
How nonprofits are
overcoming these barriers …
34.
The Cute Dog
Theory
35.
A Remix of
the Cute Cat Theory
36.
Web2.0: to share
cute cat photos
37.
Wait a second
… looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
38.
39.
40.
So, I asked
these nonprofits professionals, what do you need to be successful on the social web?
41.
Assess Audience Online
Social Activities
42.
43.
Where on the
social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
44.
45.
Discuss/set objectives first
46.
Not a monologue
47.
Listening
48.
Conversation
49.
Even difficult ones
…
50.
They want a
voice
51.
52.
53.
Transparency
54.
Source: Alan
Levine – CogDog Blog Web 1.0
55.
Web 2.0
56.
57.
Staff Roles
58.
“ I was
a Facebook junkie before I was hired!”
59.
60.
61.
Define a box
Define a Box
62.
63.
64.
Is this real
work?
65.
It takes time
66.
Participant Content Creator
Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
67.
Start small, reiterate
over and over
68.
69.
Here’s some advice
from Wendy Harmon, Red Cross Blogger
70.
71.
72.
Success Patterns Assess
Audience Objectives Policy and Education Time investment Staff Roles Experiment
73.
74.
75.
Professional Expertise Blog
76.
Doctor Blogs
77.
Patient Blogs
78.
Cancer Blogger Susan
Reynolds
79.
http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
80.
81.
82.
83.
Blog Communities
84.
Photo and Video
Sharing Sites
85.
Watercooler conversations facilitated
by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
86.
87.
Social Features
88.
89.
Share Professional Expertise
90.
Patient Support Groups
91.
Building Community Around
An Event
92.
93.
94.
95.
96.
97.
98.
Wikipedia pages show
up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
99.
100.
101.
102.
103.
Social Networks
104.
105.
106.
Now I know
all these people!
107.
Friend of a
Friend Social Object Sharing Social Platform Social Presence
108.
109.
Individual Profile
110.
Group
111.
Fundraising
112.
113.
114.
115.
116.
117.
118.
119.
120.
Twitter is not
dumb … if you follow smart people!
121.
122.
Nonprofits
123.
Health Newswire
124.
Fundraising and Activism
125.
Disaster
126.
Avoiding Disaster
127.
Twitter in Health
and Healthcare
128.
Doctors and Patients
129.
Health and Wellness:
Diet
130.
Exercise
131.
Quit Smoking
132.
133.
The tools come
and go, but strategies sustain … Social media is about listening and joining the conversation And get your dogs in a row …
134.
Success Patterns Assess
Audience Objectives Policy and Education Time investment Staff Roles Experiment
135.
Thank you! Beth
Kanter [email_address] Beth’s Blog http://beth.typepad.com Slides and Notes http:// bethkanter.wikispaces.com /health
136.
Special Thanks to
Andre Blackman http://pulseandsignal.com/