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1. Becoming A Networked NonprofitEffective Social Media Beth Kanter, CEO ZoeticaMS Society, August, 2010 photo by Thomas Hawk

2. Beth Kanter http://www.bethkanter.org

3. The Networked Nonprofit

4. http://socialmedia-strategy.wikispaces.com/MS+Society

5. What is a Networked Nonprofit?

6. Why become a Networked Nonprofit?

7. Complex social problems that outpace the capacity of any single organization Photos by uncultured and EdwardHale

8. The Networked Nonprofit

9. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks

10. And more like this …. Some nonprofits are born this way, others have to make the transition … slowly .. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

11. Some nonprofits are born networked nonprofits, it is in their DNA ….

12. Social Culture: Not Afraid of Letting Go Control

13. Other nonprofits make that transition more slowly

14. Red Cross: Making the Transition to A Networked Nonprofit

15. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger

16. Listening Drove Adoption

17. Influencer complaining … Customer service issue Relationship building

18. Scale JA is ahead of the game … you have a rule book!

21. Social Content

24. January 11, 2010 Robust and Agile Listening and Engagement System Objective: Stakeholder EmpowermentSocial Content Rule Book Internal Capacity Building Wendy Harman, Red Cross

25. Social Media’s Role in Disaster Relief Effort in Haiti

28. The Networked Nonprofit

29. Social Culture

30. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more

31. Leaders Experience Personal Use

32. Making Social A Cultural Norm ….

33. Describe results versus tools

34. “For social media success, it is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.” -Clay Shirky

37. Why policy is needed

38. Cases when it will be used, distributed

39. Oversight, notifications, and legal implications

40. Guidelines

41. Identity and transparency

42. Responsibility

43. Confidentiality

44. Judgment and common sense

45. Best practices

46. Tone

47. Expertise

48. Respect

49. Quality

50. Additional resources

51. Training

52. Operational Guidelines

53. Escalation

54. Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group

55. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

56. Testing the policies: Refining, Educating

57. Operational guidelines need to be specific and include examples

58. How Networked Nonprofits Create Effective Social Media Policies …. Seek InspirationGet FeedbackBe organic and flexible Write in plain English Beta test them Summarize Rinse and Repeat

59. Transparency Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals

60. The Nonprofit Fortress

61. Transactionals

62. Transparent Sponges

63. Do to be transparent all the time?

67. Listen, Engage, and Relationships

68. Source: Communications Network Listening Presentation

69. Engage: Conversation Starters

70. Difficult Conversations

71. Relationships

74. You want me to start Tweeting too? Simplicty: From scarcity to abundance …

75. You have too much to do because you do too much

76. Leverage your networks ..

80. The Networked Nonprofit

81. http://socialmedia-strategy.wikispaces.com/MS+Society

82. Thank you! http://www.bethkanter.org