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Train the TrainersDay 1: Orientation and Networks,[object Object],Networks for Social Media Trainers,[object Object],Beth Kanter, Co-Author, The Networked Nonprofit,[object Object],This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI),[object Object]
 Learning Objectives,[object Object],[object Object]
To understand networks and their benefit for social media trainers and NGOs
To model and practice integrating use of social media tools to deliver, document, and share instruction with networks,[object Object]
Theme for Day  1:  From Me to We ,[object Object],The big idea in the book “The Networked Nonprofit” is that NGOs need to work less like single institutions and more like networks to be more effective using social media.   The same is true for social media trainers.  Using professional networks can help us be more efficient because we don’t need to know everything.   Social media tools can help us easily connect with new people who have knowledge, resources, and ideas to share to help with our goals.  ,[object Object]
Training Techniques,[object Object],Presentation,[object Object],Activity,[object Object],Discussion,[object Object]
Laptop Time,[object Object]
Model Use of Social Media Document,  Deliver, and Share Instruction ,[object Object],What are our rules for sharing  on social networks during the session?,[object Object],What other ways have you integrated social media into your training work?,[object Object],#emediat,[object Object]
 Definition:  Social Networks,[object Object],Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations.    ,[object Object]
Five Things About Me: Creating A Social Network Based on Our Individual Knowledge,[object Object],Activity,[object Object]
Instructions,[object Object], Share five things about you that are important for others to know for this project,[object Object], Write one word per sticky note,[object Object],  Include your name and Twitter ID,[object Object], Each country should be represented by one color of sticky notes,[object Object]
Each person should introduce themselves to the group and place their sticky notes on the wall,[object Object]
Reflection,[object Object],[object Object]
 What opportunities for reciprocity?Discussion,[object Object]
The Power of Social Networks ,[object Object],We have now created a social network around our  shared interests.   This is what happens when we use #hashtagson Twitter or other tools.   Social networks have different patterns and structures.   The glue that holds them together is relationships: connections and reciprocity.  If social media trainers or NGOs understand the basic building blocks of social networks and apply to their work, whether training or a campaign that uses social media tools – we will get better results. ,[object Object]
None,[object Object],10 or more,[object Object],How many time zones did you travel to get here?,[object Object],How many time zones did you travel to get to Beirut? (None/more than 10)How comfortable are you personally using social media?  (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all)  (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings?  (no experience/a lot of experience)How much experience do you have creating training materials?  (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree),[object Object],Activity,[object Object],Human Spectragram,[object Object]
E-Mediat:  Project Overview,[object Object],Heather Ramsey,  IIE,[object Object]
E-Mediat: Train the Trainers and Coaching Overview,[object Object]
The Train the Trainers:  Quick Overview,[object Object],Trainer Practicum,[object Object],Networks,[object Object],Digital Activism,[object Object],Social Media Tools/Skills,[object Object],Workshop Delivery,[object Object],CoachingOnline Site,[object Object]
E-Mediat: Social Media Practice Model,[object Object]
Workshop and Coaching Delivery,[object Object],Module 13 days ,[object Object],Module 5,[object Object],Module 2,[object Object],Module 3,[object Object],Module 4,[object Object],Coaching,[object Object],Coaching,[object Object],Coaching,[object Object],Coaching,[object Object],Analyze and Revise,[object Object],Networked NGOTools and Concepts,[object Object],Facebook and Twitter,[object Object],Building Your Network,[object Object],Promoting Your Work,[object Object],Mobiles,[object Object],Presences andCampaigns,[object Object],Content Strategyand ProductionStorytelling,[object Object],Online SiteIn-Country TeamsOthers,[object Object]
E-Mediat: Social Media Maturity of Practice Model,[object Object],Coaching NGOS,[object Object]
Social Media NGO Coaching Tactics,[object Object]
Lunch ,[object Object],Flickr photo by Littlelakes,[object Object]
Network Primer for Social Media Trainers,[object Object],Basic Definitions,[object Object],Network Terms,[object Object],Tools for Mapping and Examples: Low Tech and High Tech,[object Object],Techniques to Strengthen Networks: Network Weaving,[object Object],Presentation,[object Object]
Network Primer for Social Media Trainers,[object Object],What:   Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations.   A network map visualize these connections.  ,[object Object],Why:   If we understand the basic building blocks of social networks, and visually map them,  we can leverage them for our work and NGOs can leverage them for their campaigns.   We bring in new people and resources and save time.,[object Object]
Periphery,[object Object],Cluster,[object Object],Ties,[object Object],Node,[object Object],Basic Building Blocks of Networks,[object Object],Core,[object Object],Hubs or Influencers,[object Object],Source: Working Wikily,[object Object]
Tools for Mapping Your Network,[object Object],There is a range -- from simple to complex, free to expensive, and low-tech to high-tech.  ,[object Object],Best to begin with low tech methods. ,[object Object]
How NGOs Visualize Their Networks:  Activism Strategy,[object Object],National Wildlife Federation,[object Object],Brought together  team that is working on advocacy strategy to support a law  that encourages children to play outside. ,[object Object],Team mapped their 5 “go to people” about this issue,[object Object],Look at connections and strategic value of relationships, gaps,[object Object]
How NGOs Visualize Their Networks:  Ecosystem,[object Object]
Visual Your Professional Online Network:,[object Object]
NGOs Use Network MappingTo Strengthen Strategy:  Find Hubs,[object Object]
E-Mediat Day 1
E-Mediat Day 1
Strengthening Your NetworkSocial Capital and Network Weaving,[object Object],Social Capital:   The benefit from building relationships with people in your network through trust and reciprocity,[object Object],Network Weaving:   A set of skills that help build your network by introducing people together,  facilitating conversations, being a bridge, and sharing resources, information, and contacts,[object Object],Social media makes it easy to strengthen networks because it is easy to find or connect with people online.,[object Object]
Network Weaving TechniquesExample,[object Object]
Working As A Network of Social Media Trainers:  Map It First!,[object Object],Goal:   This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. ,[object Object],Description:    Teams will work together. They will use sticky notes to create their own professional network.   We will debrief standing up as group and looking at each team’s map.  One person from each team should be prepared to explain the map to the whole group and share insights.  ,[object Object],Activity,[object Object]
Working As A Network of Social Media Trainers:  Map It First!,[object Object],Goal:   This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. ,[object Object],Description:    Teams will work together. They will use sticky notes to create their own professional network.   We will debrief standing up as group and looking at each team’s map.  One person from each team should be prepared to explain the map to the whole group and share insights.  ,[object Object],Activity,[object Object]
Working As A Network of Social Media Trainers: Steps,[object Object],Work together with the members of your In-Country Team,[object Object], Brainstorm a list of “go to” people, organizations, online communities, bloggers, Twitter users, or other resources for getting social media advise/answers.,[object Object], Decide on different colors to distinguish between different groups, write the names on the sticky notes,[object Object], Put them on the poster paper on the wall and as a group identify influencers, discuss specific ties and connections.  Draw the connections.,[object Object], Use the reflection questions in the handout to generate more insights,[object Object],Activity,[object Object]
Working As A Network of Social Media Trainers: Debrief,[object Object],Everyone should stand and walk as a group to the first map.   Team members should answer:,[object Object],[object Object]
How can you use your networks to support your work on this project?Once everyone has debriefed their map,   full group discussion:,[object Object],[object Object],Activity,[object Object]
Laptop Time,[object Object]
Laptop Time: Instructions,[object Object],If you haven’t set up your blog,  this is the time to do it.  ,[object Object],Write a blog post about the Network Map exercise.   What did you learn?,[object Object],Take a photo of your map(s) and add it to the blog post.  ,[object Object],If you are on LinkedIn and want to experiment: http://blog.linkedin.com/2011/01/24/linkedin-inmaps/,[object Object],Read each other posts and leave comments,[object Object]
Debrief,[object Object], What extra insight did you gain from blogging about the network exercise?,[object Object],What was it like to incorporate social media tools in the workshop?,[object Object],How might you adapt this exercise into your training for NGOs?  What might be some of the challenges? Benefits?,[object Object],Discussion,[object Object]
Reflecting and Closing,[object Object],What is clear?,[object Object],What questions do you still have?,[object Object],What is one thing you can put into practice that you learned today?,[object Object],Discussion,[object Object]

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