Ireland, mr, research, wpp, kantar, kantar media, TGI

1. TGI Republic of Ireland
The measure of understanding
Define and reach target groups in
Ireland
Understand consumption and behaviour
particular to the Irish consumer
Achieve effective communication across
the market
Stay ahead of market trends and
dynamics
Gain insights through tailored
segmentations
Details overleaf > > >

2. TGI Republic of Ireland
TGI Republic of Ireland is an annual nationally-representative survey of adults aged 15+
based on a sample of 3,000.
Established in 1994, TGI Republic of Ireland provides valuable insight into the Irish
market through measurement of
• Demographics
• Product usage
• Media habits
• Leisure activities
• Attitudes
TGI also releases a pan-Ireland 32-counties dataset, allowing cross-border targeting.
Tailored insight Reaching the target
TGI Republic of Ireland data has a wide Extensive coverage of local, national and
range of media planning and buying international media brands complements
applications and can also be used by in-depth questions about media usage
marketers to gain detailed, actionable and daily consumption. The survey
insight into particular target groups. measures both above-the-line and
below-the-line media including ambient
For example, analysis of TV audiences and direct mail.
by genre can help inform and support
lucrative sponsorship deals. Irish Media engagement and attitude
adults who especially choose to statements go beyond consumption
watch Current Affairs programmes to examine the factors that drive
are 20% more likely to be heavy wine media choice and ad-receptivity. The
consumers and 30% more likely to addition of named websites allows
have three or more savings accounts. 360° understanding of the consumer
In contrast those who choose to watch media mix.
House and Home shows are 30% more
likely to be heavy consumers of packet
tea. Tapping into these synergies can
help marketers achieve genuine return
on investment.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com