The Body Shop

Retail Brand Management and Research

Founder of The Body Shop ,[object Object],[object Object]

The beginning . . . ,[object Object],[object Object]

The Body Shop - Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Activate self esteem ,[object Object],[object Object]

Activate self esteem ,[object Object],[object Object],[object Object],[object Object]

Against Animal Testing and Protect our planet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Against Animal Testing and Protect our planet

Defend Human Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defend Human Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Support community trade ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Activism ,[object Object],[object Object]

Social Activism ,[object Object],[object Object],[object Object]

Community trade ,[object Object],[object Object],[object Object],[object Object]

Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Situation ,[object Object],[object Object],[object Object],[object Object]

Current Situation ,[object Object],[object Object],[object Object]

SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition Analysis The Body Shop L’Oreal Olay & Nivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor in skin & body care market Competitive advantages Natural-based & brand value Very experienced global brand Low price & product innovation Price range Mid range Slightly lower than the Body Shop Mid-low

Promotion Strategy ,[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bath and Body collection for kids ,[object Object],[object Object],[object Object]

Brand Profile ,[object Object],[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand values ,[object Object],[object Object],[object Object]

Brand values ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object]

The Body Shop

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The Body Shop