2. A new way of doing business
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3. 82% use LinkedIn as their primary professional
networking site
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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4. 2 out of 3 members use LinkedIn to keep up on
business news or to research companies
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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5. And a broad range of other business activities
LinkedIn is really aagood
LinkedIn is really good
medium for staying in touch
medium for staying in touch
with the current business
with the current business
and technology flow,
and technology flow,
industry experts, etc.
industry experts, etc.
LinkedIn Member
Information Technology
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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6. LinkedIn drove 149M business leads in India in 2011
# of business activities conducted on LinkedIn in 2011 LinkedIn is aareliable &
LinkedIn is reliable &
excellent source for genuine
excellent source for genuine
leads & news relevant to any
leads & news relevant to any
industry vertical.
industry vertical.
149M Business Leads
Company LinkedIn Member
Research Product / Service
Manufacturing Manager
189M Research LinkedIn is aagood source for
LinkedIn is good source for
223M leads and research on aa
leads and research on
company.
company.
Products / Services
96M LinkedIn Member
Sold Consultant
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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7. LinkedIn is the most trusted information source
LinkedIn is most trusted
LinkedIn is most trusted
website for professionals. I I
website for professionals.
have been recommending
have been recommending
this site to everyone.
this site to everyone.
LinkedIn Member
Human Resources
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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8. Professionals are more confident in information on
LinkedIn compared to other social networks
LinkedIn is most trusted
LinkedIn is most trusted
website for professionals. I I
website for professionals.
have been recommending
have been recommending
this site to everyone.
this site to everyone.
LinkedIn Member
Human Resources
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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9. Members trust LinkedIn to help grow, connect, & stay
informed
Q: To what extent do you agree or disagree with the following statements about your
experience on LinkedIn? (those rating strongly agree, agree)
Base: All respondents
73%
trust the information on
LinkedIn more than any
other professional
70%
use LinkedIn to understand the
network latest industry trends
66%
71% use LinkedIn to develop expertise
and stay current on their industry
agree that LinkedIn helps
them develop
relationships and grow
new business
92%
agree LinkedIn helps them network
with other professionals
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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10. Insights
It’s not all about finding jobs. Today’s professionals tap into social
platforms for all types of business.
Professionals trust information when it comes from connections they
know and respect.
LinkedIn is a unique resource for professionals.
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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12. Members have a deep affinity for LinkedIn
• LinkedIn is a valuable professional resource that nearly 1 in 5 members “couldn’t live without”
• 71% find LinkedIn a very useful site
LinkedIn has unique reach
with the majority of
respondents saying these
are “not sites I really use”
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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13. LinkedIn is an essential site for business
Q: Why do you find LinkedIn an essential site?
Tag-cloud Base: Among those who indicated LinkedIn was “an essential site, I couldn’t live without”
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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14. Social environment matters
LinkedIn Member
Manager
[LinkedIn is] the best
[LinkedIn is] the best
professional
professional
networking portal in
networking portal in
the world.
the world.
88%
88%
agree LinkedIn is where they maintain
agree LinkedIn is where they maintain
their professional identity
their professional identity
79%
79%
prefer to have separate social networks
93%
93%
prefer to have separate social networks say LinkedIn allows them to stay
say LinkedIn allows them to stay
for their personal and professional lives
for their personal and professional lives connected to their professional network
connected to their professional network
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Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
15. Professionals increasingly use LinkedIn
• 62% of LinkedIn Members have increased their use of the site over the past year
% who use each site for professional networking
LinkedIn 95%
Facebook 62%
Twitter 23%
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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16. Insights
Utility = affinity. Professionals are engaged with LinkedIn because it’s
an essential business platform.
Customers want separate networks for their personal and professional
personas. Develop social programs accordingly.
LinkedIn has unique reach among professionals.
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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18. The most affluent professionals anywhere
• About one-quarter of LinkedIn members are executives or business owners
• More than 1 in 10 have household incomes over Rs. 25 lakhs
Q: Which best describes your job title? Q: What was your HH income in 2010?
Base: All respondents Base: All respondents
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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19. Our members plan to purchase a wide range of
products and services per for personal reasons
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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20. Our members has authority over a wide range of
decisions
• 1 in 5 are responsible for all business decisions at their company
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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21. For our members, business travel is a big part of their
lives
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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22. LinkedIn reaches IT decision makers
• 44% of LinkedIn members are IT decision makers with authority over a wide range of tech purchases
44%
of LinkedIn members are
IT Decision Makers
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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23. LinkedIn members are employed in high power professions
Q: Which of the following categories best describes your current occupation?
Base: All respondents
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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24. And a range of industries, with a focus on tech
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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25. LinkedIn is a unique resource for small & medium businesses
25%
Companies with less than
50 employees
32%
Companies with 51 to 1,000
employees
44%
Companies with 1,000 or more
employees
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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26. Insights
LinkedIn has more affluent professionals than anywhere else.
As executives and business owners, LinkedIn members have decision
making authority.
While B2B is an obvious target, this audience is desirable for any
marketer seeking affluent professionals.
Source: LinkedIn India Audience 360 Survey, December 2011. (N = 942).
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