1. Is The World Flat ?
Ten Flatters Of The World

2. Business 4
Istanbul Commerce University
Presentation Technichs

3. Is The World Flat ?
• In recent years world is become more and more
global. The other saying, it became flat. Thomas
L. Friedman explain ten flatters which make world
more global, in “ The World is Flat”, pressed in
Turkey , “Dünya Düzdür!” Boyner yay.
• Thomas L. Friedman received three Pulitzer Prizes
and currently works at the New York Times as the
foreign affairs columnist
• Let’s look together the ten flatters of the world…

4. Friedman’s Ten Flatters
1. The Berlin Wall is fall down
2. Netscape, IE, Mosiac or
Browsers
3. Developing Work Flow
Software
4. Open Sourcing
5. Outsourcing
6. Off-Shoring
7. Supply Chaining
8. In-Sourcing
9. In-Forming
10. Digital Steroids

5. Berlin Wall at 9 November 1989

6. After Berlin Wall Fell Down
• Cold War is became end.
• World is now one power
and one polar
oriented, capitalism and
USA
• These are accelerated the
globalization
• And World became more
flat than past.

7. Netscape, IE, Mosiac or Browsers

8. After Netscape, IE, Mosiac
• With internet browsers revolution, all the
computer from around the world connected
each other easliy and share information.
• This is aim of internet and the balloon was
becoming bigger and bigger.
• And all kind of information became
digitalized and shared on internet.

9. Developing Work Flow Software
• Everybody can
connect his/her
business works or
network with VPN
technology and do
his/her business
anywhere.
• Home based
businesses
become more
popular around
the world.

10. Open Sourcing
• Computer engineers
found internet society,
from around the world
and developed more
useful and free
software.
• Apache servers,
common open source
server software, serves
2/3 servers in the world.
• Also Firefox and Linux
developed against for
Microsoft products.

11. Outsourcing
• With fiber optic investments in latest
90s india and Usa became internet
based alliance. Indian computer
engineers are work for USA companies.

12. Offshoring
• After china became
partner of WTO in
2001, most of the
westian producer
move their plants to
chine for cheaper
workforce and raw
meterials. But today
chinese firms buy
european and usa
firms.

13. Supply Chaining
• With supply
chaining, wal-mart
and the others buy
products for global
scale and they can
easily reduce their
expenses.

14. In-Sourcing
• Today Toshiba’s
laptops are fixed in
UPS service center.
UPS take them from
customer and fix in
its centers. Toshiba
don’t do anything.
Insourcing is a
vertical value and
allience.

15. In-Forming
• Today everybody
can reach every
information with
using
Google, MSN, Ya
hoo, Twitter, Kin
dle,
• Information isn’t
related anyone.
It’s all reachable.

16. Digital Steroids
• Today you can easily
reach information
without using
computer mobile
devices,PDAs are
easily connect
interent with
wireless, 3G and
GSM Networks.

17. World is now flat