As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building two-way communication with fans.

1. The SOCIAL in Social Media

3. The VELOCITY of Change

4. Social Networks Unique Visitors comScore Media Matrix for the US, May 2009 Social Network May 2008 May 2009 % Change Facebook 35,594 70,278 97 Twitter 633 17,592 2,681 LinkedIn 3,933 7,470 90 MySpace 73,691 70,255 -5

5. Velocity of IDEAS 1450 1906 1876 1928 1991

6. Feeling OVERLOADED?

7. Feedback Loop

9. RELATIONAL Objectives From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

11. 5 CONVERSATION Starters

13. Be PASSIONATE

14. Be FUNNY

15. Be SMART

16. Be A WIN-WINNER

17. CONTENT to CONNECT

18. The SWARM Encouraging Buzz B uild E avesdrop E cho S ocialize