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Building Your Brand With Conversational Media

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

A process for enhancing your brand by integrating social media

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Building Your Brand The Integration of Social Media Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr
Defining Brand ,[object Object],Definition from Building Brands
Branding and Public Relations ,[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
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Changing Face of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],Institute of Public Relations , paper ( pdf ) by John V. Pavlik , Ph.D., chair of the Department of Journalism and Media Studies, Rutgers, N.J.
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Off Target ,[object Object],“ We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.”
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
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Pick a Social Media Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
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